Inbound Marketing: (noun) – a technique for drawing customers to products and services via search engine optimization, content marketing, and social media.
The most cost-effective form of digital marketing with a proven measurable return on investment is Inbound. It is the culmination of a handful of different strategies that work together to guide your prospective customers through the sales funnel and into a sale.
Search Engine Optimization
When it comes to ensuring that your website will be found by customers that are looking for your services, no marketing strategy is more important that search engine optimization. From rewriting on site copy and adding internal tags and meta descriptions, to creating white hat link building funnels, SEO should always be the first step in any digital marketing strategy.
Once the internal content of your own website is evaluated and altered, then it’s time to make sure that you are producing regular content that will attract your customers. Helpful articles that inform as much as they entertain, while also creating links back to your service offerings, are the best avenue forward.
In addition to written content, it’s time for you to leverage where people are finding their information. More and more people are turning to video platforms like to find answers to the questions they have. Video Marketing can be used as a simple extension of your blogging efforts, or it can be used to build entire content libraries that customers will love.
Social Media Marketing
The component to any inbound marketing plan that is sometimes overlooked is that it takes more than simply creating content. You have to distribute that content where it can be found. Social Media is the greatest distribution system we have as it makes content immediately available to thousands of customers. Just like with written blog content, social media content needs to be consistently available for users to engage.
Email Marketing / CRM
One of the best marketing mechanisms is still good, old-fashioned email. While it has been around since the earliest days of the internet, and some companies have tried ruining it be spamming constantly, the fact remains that customers still appreciate quality mail delivered right to their inbox.
Professional Media Production
Our areas of professional media production expertise include high-definition and UHD (4K) videography, video editing, and post-production finishing for commercial and corporate media. That expertise expands into online marketing content, digital video advertising campaigns, real estate video production, event production, livestreaming, and long-term archival of digital media.
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