One of the difficulties of the recent rush to livestreaming has been the need to use a mobile device as both the camera and streaming tool. There are alternatives that would allow you to connect a traditional camera setup of course, but those run in the thousands of dollars. Then here comes Blackmagic Design to save the day! Available now is the Blackmagic Web Presenter

This is a streaming device with some very handy talents.


It’s $495 and comes with SDI and HDMI inputs, with a USB output for connection to a computer – Mac or PC. This is clever: the Web Presenter looks to the computer like a webcam. It doesn’t need any drivers: it’s “class compliant”. So, for example, you could plug a DSLR or Mirrorless camera into the Web Presenter and use it for Skype – or any other application, including, of course, connecting it to a streaming service like Livestream or Facebook Live.


via RedShark

More from Blackmagic:

Blackmagic Design today announced the new Blackmagic Web Presenter, which allows customers to use their professional SDI and HDMI video sources with streaming software and services such as YouTube Live, Facebook Live, and more.


Featuring 12G-SDI and HDMI connections, Blackmagic Web Presenter will down convert any SD, HD and Ultra HD sources and make them look like a 720p USB webcam. As all streaming software works with webcams, Blackmagic Web Presenter also makes it easy to work with any streaming software, but with dramatically higher quality. Streaming in 720p ensures customers get the quality of HD and a 16:9 aspect ratio, but with very low data rates so uplinking streams to the internet is easy from any computer.


“Blackmagic Web Presenter lets customers create incredible looking online broadcasts using their professional SDI equipment and HDMI sources such as cameras, laptops and gaming consoles,” said Grant Petty, CEO, Blackmagic Design. “The exciting part about it is that there are no drivers, it just works with all of the most popular webcam software and sites such as Open Broadcaster, XSplit Broadcaster, YouTube Live, Twitch.TV, Facebook Live and more. Plus, it can be turned into a full featured live production switcher simply by adding a Teranex Mini Smart Panel. Blackmagic Web Presenter is revolutionary because it makes global broadcasting available to anyone, which has been our dream for a long, long time!”


via Blackmagic Design

With Professional-looking Livestreaming now an available production aesthetic capability, talk to your Digital Media Producer about how to incorporate it into your video content marketing strategy.