New[s] This Week! | Messaging Tools for Inbound Marketing, Social Media Trends for 2018, Digital Tech to Transform Consumer Behavior, & Optimization for Voice Search

Happy New Year, everyone! It's 2018 now, which means that every software company and marketing team is compiling 2017 wrap-ups and 'what's new in 2018' lists. Rather than inundate you with one of our own, we've compiled a few of the ones we've seen to give you the best rehash and outlook for the coming … Continue reading New[s] This Week! | Messaging Tools for Inbound Marketing, Social Media Trends for 2018, Digital Tech to Transform Consumer Behavior, & Optimization for Voice Search

How Marketers Expand Their Brand and Content Reach on Facebook

How Social Marketers Expand Their Content Reach on Facebook – Trends, Data, & Statistics

A recent Bizible study identified that  83.2% of Marketers use Social Media for promoting their business or products. These Social Marketers, therefore, make it the #2 most active channel of digital marketing. It beat out marketing channels like Search Engine Optimization, Content Marketing, Paid Search and Retargeting Advertising, among others. So the question becomes: How are they … Continue reading How Social Marketers Expand Their Content Reach on Facebook – Trends, Data, & Statistics

JP Morgan Chase Erased 98% of its Ad Network With No Impact on Results

JP Morgan Chase Erased Over 98% of its 400,000 Website Advertising Network With No Impact on Results

There is a curious situation that is rocking some circles of the digital marketing industry right now. In response to offensive or obscene content accidentally having their brand advertised in conjunction, JPMorgan Chase has dramatically downsized their approved websites for advertising and YouTube channels that are approved to show their ads. For some industry vernacular, this … Continue reading JP Morgan Chase Erased Over 98% of its 400,000 Website Advertising Network With No Impact on Results

New[s] This Week! | The Evolution of Content Marketing, NBC News Launches a Video Service, iHeartMedia and FOX Partner, & Google is Clearing Offensive Content

Time to catch up on some of this week's Digital Marketing News that you may have missed while checking out Amazon's purchase of Whole Foods, Amazon's other news launching a wardrobe-by-mail service, Special Elections in Georgia and South Carolina, etc. The first comes from Search Engine Journal: The Evolution of Content Marketing: What the 1900s Can … Continue reading New[s] This Week! | The Evolution of Content Marketing, NBC News Launches a Video Service, iHeartMedia and FOX Partner, & Google is Clearing Offensive Content