How SEO Specialists Can Make Organic & CPC More Efficient

How SEO Specialists Can Make Organic & CPC More Efficient

Clients sometimes ask me, “Why should I run a PPC campaign alongside a keyword I rank for in my search results?”

While inbound, organic search will always by the most efficient form of web traffic to your website–as well as the reason why Search Engine Optimization (SEO) is a multi-million dollar industry–there are also strategies for traffic growth that point to using Search Engine Marketing (SEM) to augmented your organic search traffic results.