How Content Marketing Drives Revenue, and How to Prove It

How Content Marketing Drives Revenue (and How to Prove It)

Let’s face it, revenues and return on investment are the bottom lines for any business. Yes, some not for profit companies are morally driven for the betterment of society, but they too need revenues to operate and continue functioning successfully. Whatever avenues can be taken to generate more of this good stuff should be followed. … Continue reading How Content Marketing Drives Revenue (and How to Prove It)

New[s] This Week! | The Evolution of Content Marketing, NBC News Launches a Video Service, iHeartMedia and FOX Partner, & Google is Clearing Offensive Content

Time to catch up on some of this week's Digital Marketing News that you may have missed while checking out Amazon's purchase of Whole Foods, Amazon's other news launching a wardrobe-by-mail service, Special Elections in Georgia and South Carolina, etc. The first comes from Search Engine Journal: The Evolution of Content Marketing: What the 1900s Can … Continue reading New[s] This Week! | The Evolution of Content Marketing, NBC News Launches a Video Service, iHeartMedia and FOX Partner, & Google is Clearing Offensive Content