The 4 Most Important Ranking Factors According to Studies

The 4 Most Important Ranking Factors, According to SEO Industry Studies

Ranking factors are very important for the success of your website, and they are very effective too. There are many ranking factors that you can find online, but not all of them are applicable and useful. However, these four ranking factors can make miracles for your SEO strategy! When you want to optimize your website, … Continue reading The 4 Most Important Ranking Factors, According to SEO Industry Studies

Using Remarketing for Lead Nurture After Successful Lead Generation

Using Remarketing for Lead Nurture After Successful Lead Generation

Marketers are often responsible for generating leads, but can They also help move those leads down the sales funnel? If the goal is lead generation, ensuring the highest quality is the primary objective. Many companies and marketers use paid media campaigns to help generate leads through a variety of sales funnel tactics. However many of … Continue reading Using Remarketing for Lead Nurture After Successful Lead Generation

How Marketers Expand Their Brand and Content Reach on Facebook

How Social Marketers Expand Their Content Reach on Facebook – Trends, Data, & Statistics

A recent Bizible study identified that  83.2% of Marketers use Social Media for promoting their business or products. These Social Marketers, therefore, make it the #2 most active channel of digital marketing. It beat out marketing channels like Search Engine Optimization, Content Marketing, Paid Search and Retargeting Advertising, among others. So the question becomes: How are they … Continue reading How Social Marketers Expand Their Content Reach on Facebook – Trends, Data, & Statistics

How SEO Specialists Can Make Organic & CPC More Efficient

How SEO Specialists Can Make Organic & CPC More Efficient

Clients sometimes ask me, "Why should I run a PPC campaign alongside a keyword I rank for in my search results?” While inbound, organic search will always by the most efficient form of web traffic to your website--as well as the reason why Search Engine Optimization (SEO) is a multi-million dollar industry--there are also strategies for traffic growth that point to using Search Engine Marketing (SEM) to augmented your organic search traffic results.

JP Morgan Chase Erased 98% of its Ad Network With No Impact on Results

JP Morgan Chase Erased Over 98% of its 400,000 Website Advertising Network With No Impact on Results

There is a curious situation that is rocking some circles of the digital marketing industry right now. In response to offensive or obscene content accidentally having their brand advertised in conjunction, JPMorgan Chase has dramatically downsized their approved websites for advertising and YouTube channels that are approved to show their ads. For some industry vernacular, this … Continue reading JP Morgan Chase Erased Over 98% of its 400,000 Website Advertising Network With No Impact on Results