This week's Digital Marketing News has a noticeable social media bend to it, but we still managed to catch interesting topics that you likely wouldn't have seen amidst some of the larger news stories this week. No matter. We've got your back!
Clients sometimes ask me, "Why should I run a PPC campaign alongside a keyword I rank for in my search results?” While inbound, organic search will always by the most efficient form of web traffic to your website--as well as the reason why Search Engine Optimization (SEO) is a multi-million dollar industry--there are also strategies for traffic growth that point to using Search Engine Marketing (SEM) to augmented your organic search traffic results.
Dex Media has purchased YP Holdings to bolster their Thryv product offering to local businesses. Read on to find out how this could affect your local business.
In the realm of email marketing, it's easy to "set it and forget it." Afterall, the term marketing automation is synonymous with email marketing isn't it? The problem with this thinking is that people don't want automated.
There is a curious situation that is rocking some circles of the digital marketing industry right now. In response to offensive or obscene content accidentally having their brand advertised in conjunction, JPMorgan Chase has dramatically downsized their approved websites for advertising and YouTube channels that are approved to show their ads. For some industry vernacular, this … Continue reading JP Morgan Chase Erased Over 98% of its 400,000 Website Advertising Network With No Impact on Results
Marketing trends are always changing. Stay up to date with these 5 reasons why you need to use video marketing in your content strategies. Read on!
Time to catch up on some of this week's Digital Marketing News that you may have missed while checking out Amazon's purchase of Whole Foods, Amazon's other news launching a wardrobe-by-mail service, Special Elections in Georgia and South Carolina, etc. The first comes from Search Engine Journal: The Evolution of Content Marketing: What the 1900s Can … Continue reading New[s] This Week! | The Evolution of Content Marketing, NBC News Launches a Video Service, iHeartMedia and FOX Partner, & Google is Clearing Offensive Content
One of the neatest recent innovations in the mobile device space has been the creation of the virtual assistant. How are you taking advantage of voice search for your search engine optimization?
You want to a see a return on your marketing investment. Here are 3 metrics that are essential to measure the results of your inbound marketing!
Want to increase your chances of going viral? Then you have to get serious about video. Here are the secrets behind viral video marketing strategies that work.