How SEO Specialists Can Make Organic & CPC More Efficient

How SEO Specialists Can Make Organic & CPC More Efficient

Clients sometimes ask me, "Why should I run a PPC campaign alongside a keyword I rank for in my search results?” While inbound, organic search will always by the most efficient form of web traffic to your website--as well as the reason why Search Engine Optimization (SEO) is a multi-million dollar industry--there are also strategies for traffic growth that point to using Search Engine Marketing (SEM) to augmented your organic search traffic results.

JP Morgan Chase Erased 98% of its Ad Network With No Impact on Results

JP Morgan Chase Erased Over 98% of its 400,000 Website Advertising Network With No Impact on Results

There is a curious situation that is rocking some circles of the digital marketing industry right now. In response to offensive or obscene content accidentally having their brand advertised in conjunction, JPMorgan Chase has dramatically downsized their approved websites for advertising and YouTube channels that are approved to show their ads. For some industry vernacular, this … Continue reading JP Morgan Chase Erased Over 98% of its 400,000 Website Advertising Network With No Impact on Results

New[s] This Week! | The Evolution of Content Marketing, NBC News Launches a Video Service, iHeartMedia and FOX Partner, & Google is Clearing Offensive Content

Time to catch up on some of this week's Digital Marketing News that you may have missed while checking out Amazon's purchase of Whole Foods, Amazon's other news launching a wardrobe-by-mail service, Special Elections in Georgia and South Carolina, etc. The first comes from Search Engine Journal: The Evolution of Content Marketing: What the 1900s Can … Continue reading New[s] This Week! | The Evolution of Content Marketing, NBC News Launches a Video Service, iHeartMedia and FOX Partner, & Google is Clearing Offensive Content