Video Marketing

This New Era of Advertising is Online Video

We are in a unique point in history. Viewers of media content have infinitely shorter attention spans than even 5-10 years ago. Some media executives blame MTV. Some blame ADHD. Others blame YouTube for introducing bite-sized content for people to consume. The thing that everyone misses is the fact that this opens up a MASSIVE opportunity for brands to connect to their customers. If everyone is trying to watch more and more video content, brands need to create more and more video content. That said, you must follow the wise best practices of modern advertising. For marketers interested in getting it right, five best practices need to be kept in mind when deploying video advertising:   1. Invest In Quality Quality overrides quantity when it comes to video. Having a great idea is key, but a high quality execution is crucial to maximizing reach, such as views, engagement and shares. Fortunately, with evolving technology, high quality video is achieved easier, faster and more affordable.   2. Mobile First Approach It’s important to know that nearly 50% of all video views take place on mobile devices. What’s even more insightful is that 69% of all videos watched on smartphones are under 10…

What the Shift to Online Video Means For Brands Targeting Millennials

Brands and Marketers around the globe are starting to freak out a little bit. Although some of it may be warranted, most of it isn’t. The issue lies with the fact that the next generation of consumers — Millenials, as they’re called — are not following the path of their forebearers in watching TV and reading newspapers for advertisements. The internet disrupted the entire ecosystem of the Marketing and Advertising world and now we need to know what comes next. How quickly is traditional television giving way to online video? Over the last five years, total cable subscribers dropped by 6.7 million, and a quarter of millennials have never once subscribed to cable. No wonder, then, that Nielsen’s Total Audience Report from the first quarter of 2016 reveals that Americans age 18-24 are watching less and less traditional television each year.   Considering how quickly television viewing habits are changing, it only makes sense that advertising models are changing as well. And marketers, to be sure, don’t want to abandon video commercials altogether. Whether an ad runs during a traditional television broadcast or on the internet, video spots remain tremendously valuable, because there is still no better way to make…

Vimeo Business for SMB Content Hosting & Lead Generation

Vimeo, one the better media hosting and playback platforms, is now a lead generation tool thanks to the new Business membership option. This new membership plan specifically targets small businesses, agencies, and start-ups that need professional video hosting and analytics for their marketing plans. For $599 a year, Vimeo says its new Vimeo Business membership plan will include five terabytes of storage, lead generation tools, a customizable player and video analytics, in addition to collaboration and content management tools   “Vimeo Business combines best-in-class tools and integrations with an unmatched connection to Vimeo’s community of filmmakers, equipping businesses with everything they need to elevate their brand through video,” said the company’s general manager, Anjali Sud, in a news release announcing the new membership plan.   According to the announcement, Vimeo Business users will have access to the Vimeo Filmaker Community to help create projects across a “wide range of budgets and video types,” as well as the option to sell content directly to Vimeo’s 280 million subscribers.   – via Marketing Land [vimeo 172601404 w=640 h=360] If you are interested in opening up a Vimeo Business account for your marketing needs, contact your Digital Media Producer to discuss how to best leverage the…

Some Dos and Don’ts of Successful Video Advertising

One of the things that keeps video advertising popular is that we are constantly bombarded with more and more content, both good and bad, and yet it seems to be new and unique more often than not. Why is that? In some cases it’s just the advertising agencies and content creators own imagination come to life, but in others it is marketers using what are called, “best practices” to make sure content is as effective as it possibly can be. Pauline Jakober, a columnist over at MarketingLand takes a look at some great Dos and Don’ts of Video Advertising so that you can take advantage of other marketer’s successes and learn from their failures. 1. Do educate through video ads Back in 2015, Google came out with data that showed “how to” searches had grown 70 percent year over year on YouTube. Bottom line: People are on a mission to learn through video, so why not take an educational approach with your video ads?   Whether it’s feeding the need for a “how to” search, or dissecting complex concepts into bite-sized video, these visually engaging ads can accomplish a variety of goals.   2. Do include website information Even though…

Google Has Blurred the Lines of Online Video Consumption [Infographic]

With the varied content platforms and myriad of devices we use to connect to said platforms, sometimes it becomes difficult to tell which is true: Are we watching TV on YouTube or are we watching YouTube on TV? Think With Google came out with a great infographic to break down the situation. Viewers are curating their own content streams, with no care for labels like “digital,” “broadcast,” “cable,” “smartphone,” or “television.” They cast YouTube to their TVs and watch TV programming on YouTube. For them, combining TV with YouTube yields better entertainment. Could it yield better results for your brand, too?   – via Think With Google If these statistics shock you, or if you think you need to jump on board the video marketing train, be sure to contact your Digital Media Producer and see what services you may need to take full advantage of this online video revolution.

Going Live! Brands & Marketers Discuss Their Top Tips for Livestreaming

There are many companies playing with livestreaming content at the moment. Some of the largest brands in the world all the way to the smaller mom-and-pop retail outlets. Everyone is trying to take advantage of this new method of reaching their customers. So how to we all make sure we’re following the right steps? Well, Amy Gesenhues over at MarketingLand caught up with a handful of Agencies and Brands that are using livestreaming right now to determine what’s working best for them. Promoting Your Live Show When it comes to maximizing exposure for an upcoming live streaming, simply going live at a predetermined time won’t cut it – at least not without promoting it to viewers well in advance.   Rather than giving away every detail upfront, tease the viewer. A short video teaser can be designed to entice the viewer into paying attention, and even counting down, to the time of your live stream.   Influencers are often key to tempting the viewers’ interests and ensuring awareness. Never doubt the power of influencer networks relevant to your brand’s target audience. A few shares on social media from prominent influencers can go a long way. – Effi Atad, CEO for Showbox.   Determining Content…

Video Content Becomes Vital for Ads and Multi-Device Marketing Google Study Shows

For some reason it is still debated among some marketers about the effectiveness of video on the internet. Nevertheless Google has released a study that goes to point out how multi-device marketing strategies are especially reliant on video for their success. Google explained the importance and challenge of video marketing in a recent report. They began the report with, “Prime Time is now all of the time, across screens, devices, apps and services. Viewers across the globe can now stream more content when and where they want than ever before. Ubiquitous high quality video is great for consumers, but makes it increasingly complex for broadcasters, distributors and publishers trying to monetize their content–or advertisers and agencies trying to reach the right audiences.” To start with the answer to a common question, yes, video marketing is an effective way to reach modern audiences with constant access to online video services. People spend less time watching live television, but overall, the amount of time spent watching videos (via live TV or digital) has increased from 165 hours in 2012 to 177 hours in 2015. This means there are more people watching online video content. According to data from SocialFlow, which was cited…

What Google Learned From a Year Experimenting with Video Ads

When a multi-billion dollar company is built on the capability of connecting people on the internet with the content they want, you tend to listen to the ideas and tips that they offer. One of our favorite series of articles on the internet is the Think With Google site. Here Google aficionados discuss how the best create material for the web, regardless of format type. Given our noted bias towards video, we took note of their experimentation with video advertising models online and relished in their results. Lesson #1: Experimentation leads to innovation Keeping pace with rapid changes in consumer behavior demands questioning what we know and experimenting to find out what works. But don’t get hung up on the difference between experimentation and testing. Testing is more tactical; for example, a brand might run an A/B test to determine what media to invest more heavily in or which message is resonating with an audience. Experimentation, on the other hand, requires a brand to go beyond testing and try out new ways of doing things. We’ve found that experimenting drives new ways of thinking by asking bigger and deeper questions about formats, platforms, and audiences.   Tip: Start with what your agency…

31 Statistics to Better Inform Your Video Marketing Strategy [Infographic]

HubSpot loves their content marketing infographics, and we love it when they highlight the benefits of video marketing. Here we’ve got a match made in heaven from Hyperfine Media, a UK Video Production firm. The key stats we find most informative are:   Video in an email leads to a 200-300% click-through-rate increase. Real Estate listings that include a video receive 403% more inquiries. Enjoyment of a video ad increases purchase intent by 97%. 59% of Executives would rather watch a video than read text.   HubSpot had this to say about the statistics: As marketers find more innovative ways to grab people’s attention, video has become a meaningful part of the strategic marketing conversation.   Video is no longer an “up-and-coming” marketing tactic — it’s here, and it’s a powerful way to communicate your brand story, explain your value proposition, and build relationships with your customers and prospects.   And the most recent statistics show it’s working quite well. Did you know, for example, that including video on a landing page can increase conversion rates by 80%? Or that 92% of mobile video consumers share videos with others?   To learn more about how video marketing can help convert customers and…

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