Video Marketing

How Digital Media is Changing Our Creative Future

Media is constantly changing. We see this in the various platforms that are developed to consume media (Netflix, YouTube, Facebook, Snapchat), but it also informs the way that we connect to our audiences. How we engage people that are using these platforms or these different media types is even more important as we look for new methods of marketing in order to keep up. Over at the Videoblocks Blog, they identified just how rapidly media consumption has changed. We recently surveyed 3830 creatives from all over world to find out what mediums and types of projects are leading the way in digital storytelling. The data showed a remarkable shift away from traditional formats in the direction of more engaging social platforms… Survey Insights There are two major questions that provide valuable insight into where the shift has steered creative media professions when they’ve been leaving the traditional forms of media like Television Advertisements. What Mediums Are Today’s Creatives Using the Most? 63% – YouTube and Vimeo 50% – Facebook and Instagram 38% – Blogging platforms 37% – Film and television What types of digital media projects do they make? 60% – Online videos 56% – Website design 49% – Digital advertising 47% – Interactive presentations Further…

4 Secrets to Social Media Video Success

It’s one thing to produce a video but quite another to create one that will engage, delight and persuade your audience. – Glover Masterson Video is so prevalent on Social Media that it’s sometimes difficult for marketers to figure out how to break through all of the clutter to connect with their target audience. Mark Glover Masterson, over on AdWeek, breaks down some of his and his company’s methods to ensuring that engagement. 4 Secrets to Success Focus on Engagement Only through a solid understanding of the prospective clients will content actually connect with them. The tool to ensuring this is called a buyer persona and it gives marketers a theoretical understanding of the wants and needs of a customer. When you’re creating videos to be published on social media, your primary goal should be engagement. You’re either appealing to people who are still in the early stages of your brand’s sales funnel or those who are already part of your community. This means fun, informative and engaging content that will drive desire to become a customer or engender brand loyalty in existing customers. Videos that support conversion efforts—e.g., instructional guides or product demos—usually work better on your website or YouTube channel.…

A Teenager Turned a $500 Video Ad Into $7 Million

17-year-old Tamir Vigder is interested in a few things outside of growth hack marketing, but not many. Running his marketing firm Tukushor in Australia keeps him pretty busy. Especially when Silicon Valley heard of his recent success. That’s where Inc The “Growth Hack” Idea HashChing, a mortgage rate negotiator also in Australia, was looking for a more efficient way to generate leads that would convert to revenues. Tamir opted to contact the CEO of HashChing directly to learn more about the company itself, and then turned in twenty different “growth hack” ideas in a week. Other competitors turned in a quarter of that. The first idea, and the reason for this post, is that Tamir first suggested shooting a YouTube parody of the ’09 recession film, The Big Short with a link that would then redirect viewers to HashChing’s website. With only a $500 budget video HashChing hit paydirt. Results Within 24 hours, this video went viral on YouTube, and the startup generated $70 million in new loan applications, which directly converted into $7 million in new loans. News of this success spread, which brought additional focus to the company–and to Vigder, who now has Silicon Valley startup investors interested in placing a $500,000…

Connect Your Internal Messaging with Media Hubs

With so much time being spent on external marketing efforts, we sometimes forget that prospective customers aren’t the only ones that either, A) consume content, or B) need messaging of purpose. While in years past larger corporations would develop internal “Intranets” for organization employees to stay up to date with the latest company news, HR guidelines and policies, keynote presentations, or innovative advances, the modern trend is to apply that concept to multimedia hubs. We think of YouTube as an internet video player for cute animal videos, but what if there was a way to use it for messaging internally? Why Do You Need A Hub? A hub is essentially a gathering place or online water cooler where employees can gather at a time that’s convenient for them to engage with your organization’s purpose and culture. Internal media hubs respond to some key organizational needs by helping to promote and develop the connections to your organization and other employees that often goes missing, especially as growing numbers of employees work remotely, in field offices or from home.   A few of the benefits of internal media hubs include: Giving employees a voice – Especially important in companies where employees are…

Professional Livestreaming is Now Easily Accessible

One of the difficulties of the recent rush to livestreaming has been the need to use a mobile device as both the camera and streaming tool. There are alternatives that would allow you to connect a traditional camera setup of course, but those run in the thousands of dollars. Then here comes Blackmagic Design to save the day! Available now is the Blackmagic Web Presenter This is a streaming device with some very handy talents.   It’s $495 and comes with SDI and HDMI inputs, with a USB output for connection to a computer – Mac or PC. This is clever: the Web Presenter looks to the computer like a webcam. It doesn’t need any drivers: it’s “class compliant”. So, for example, you could plug a DSLR or Mirrorless camera into the Web Presenter and use it for Skype – or any other application, including, of course, connecting it to a streaming service like Livestream or Facebook Live.   – via RedShark More from Blackmagic: Blackmagic Design today announced the new Blackmagic Web Presenter, which allows customers to use their professional SDI and HDMI video sources with streaming software and services such as YouTube Live, Facebook Live, and more.   Featuring…

5 Things to Include in Your Video Marketing Strategy

Marketing Strategies are fun little plans that seem to fluctuate in their complexity and form. Nevertheless if you’ve incorporated video into your marketing strategy, either from an inbound marketing angle or something a content marketing strategist told you, there are a few concepts to keep in mind as you continue on the path of video as a tool to reach your target audience. John Rampton published a great article over at Forbes on this very subject. Publishing Schedule Just as you time your tweets and Facebook posts to run consistently, your video marketing plan should have legs, as well. Instead of posting one video about a new product, think of your campaign in terms of a series. What type of story can you tell that will allow you to post it in multiple parts over the course of several weeks?   Short-Form Videos Social media has revolutionized the way online users communicate with each other, with short, concise statements trumping longer forms of content. Micro-video apps shorten videos to less than ten seconds, making them ideal for sharing on sites like Twitter and Instagram. In this format, customers can quickly view a message as they scroll through their social media…

Start typing and press Enter to search

Shopping Cart