5 Reasons to Use Video Marketing
Inbound Marketing, Video Marketing

5 Reasons to Use Video Marketing

There’s no denying that video content is the leading trend on the rise in the digital marketing game right now.

However, not all video marketing strategies are created equal. Video marketing content with high-quality production produces tangible SEO results and increases your bottom line. It needs to be something that people want, and enhanced with SEO just like written content.

When you connect quality media with topic-driven content that effectively communicates with your target audience, you’re bound to see results. Let’s break it down.

5 Reasons Video Marketing is the Golden Ticket in 2017

Today’s Technology Favors Video

According to Statista, in 2017, there are an estimated 4.77 billion mobile phone users worldwide, and an estimated 2.53 billion of those are smartphone users. That’s a lot of screens. This smartphone boom has provided users with the ability to search for information at any point during the day or night.

Instead of constantly swiping through long form articles and reading material that interests them, the immediacy of search has let to a boom in video consumption. Video plays on mobile devices mean that there is no reading or swiping to learn. They can literally just let the video play and capture the same information.

This is why you’ve seen an exponential rise in social platforms like Facebook, Instagram, and Snapchat introduce more and more video products in the past year. Consumers are now accustomed to videos explaining everything from delicious dinner recipes to car repair tips and tricks, and your company should not be missing out on this video marketing opportunity.

People Connect to Video

Video allows you to appeal to the emotion of your audience in a way that text is limited. With the use of continuous imagery, music, and an authentic message, videos allow you to identify and speak directly to your specific audience’s wants and needs. You can also easily articulate the brand and values of your company culture with video in a way that is difficult to accomplish or prove with text alone.

Think about it like this: When videos go “viral,” what is it that typically drives that peer-to-peer sharing? It’s not the brand that’s being shown. It’s not the topic of the video. It’s always the way that people are reacting to what they are witnessing. That connection is what video content has that written blogs and still graphics can’t replicate.

Search Engines Love Video Content

Google and other search engines are well aware that consumers favor videos right now. That demand is one of the reasons why video content boosts your SEO significantly. In the eyes of Google’s algorithm, content that people want adds to the authority of your website, and the increased organic traffic is a result of the shareability of video content.

There’s another factor that comes into play. It’s that people are searching for video content specifically. What do we mean by that?

Google is the largest search engine on the planet. Following them isn’t Yahoo or Bing. That position is actually reserved for YouTube, and it just so happens that Google owns YouTube. What a coincidence. Using Google to search for information is just like using YouTube to search for information. When a result comes up that YouTube would rank for, it ranks on Google’s SERP as well.

Increased Customer Conversions

Because videos allow for a deeper, clearer, and faster connection with viewers than text does with readers, video allows you to explain things more easily and more thoroughly in a concise and valuable package that is easy to consume. A welcome video on your home page, for example, gives you the opportunity to showcase your core values, brand identity, and services all in one convenient package.

People engage with video content more regularly, which means that they convert more regularly. This is likely the reason statistics show that video content turns customer leads into customers.

Great Return on Investment (ROI)

Videos that are embedded on your website from their hosting position on your branded YouTube channel are great for ROI. For one thing, videos on YouTube are now immediately able to send traffic to your site (many times from an interested buyer). And since you have to pay for neither the hosting or the bandwidth of the video or player, all the traffic is still free.

For another, a video has the better opportunity to explain a concept your target customer base is seeking answers for than a blog post. While search engine algorithms may like blog posts because they can analyze and contextualize the phrasing, video actually reaches the key decision makers at a company. A common tactic for many video marketing strategies is to let the blog content bring in the customer, but let the video sell them.


Contact us today to find out more about how we help organizations like yours with Video Marketing.


Read More
Advertising, Social Media Marketing, Video Marketing

5 Secrets Behind Viral Video Marketing Strategies

In 2017, viral videos are all the rage, but promoting them can be tricky. That’s why a viral video marketing strategy is necessary.

With the right strategy in place, you should have no problem getting your brand’s name out to a wider audience.

Think of Your Consumer

What would excite your target demographic? Is there anything in the cultural narrative that you could riff on that your base would find amazing?

The key is to ensure that your video is relevant to whoever who are trying to sell your brand to. It is not likely that they will care to watch or share your video if they don’t understand it or don’t find it appealing.

Remember to always keep the customer in mind. Most viral videos are marketed to young people, so you should make sure it can reach as many of them as possible.

Does It Sparkle?

Is your video concept innovative and unique? Will it grab the attention of a wider audience? To give your video a better chance of going viral, it needs to be something that the wide majority of people have never seen before.

If the video is special, more people will spread it around. If it is able to really wow people, then they are more likely to watch it again and again.

This doesn’t need to be expensive. If your video goes viral, you can easily turn a little into a lot.

Get to the Point, and Fast

In today’s day and age, everyone seems to have a shorter attention span.

If your video is too long, there’s a much smaller chance you will be able to hook people. Understanding this is the key to a successful viral video. Sell quickly before they move on to something else.

If the focus of your video is a punchline or a catchy slogan, get to it fast. The shorter your video is, the more likely it will be shared, especially when considering social media.

Make It Easy to Share/Distribute

The whole point of a viral video is to ensure that it spreads like wildfire. That won’t be possible if you don’t make it easy to do so.

For example, your video should definitely be optimized for mobile devices like smartphones and tablets, the way most people consume videos these days. Otherwise, you will lose out on a large percentage of market share.

Using social media channels to distribute should also be a key part of your strategy. The interconnectivity of Facebook, Twitter, YouTube, Instagram, Pinterest, and Snapchat means there are many users that overlap into other programs. What someone watches on one platform, they can share on another. This is how high viewership on one site can turn into a viral extravaganza.

Viral Video Marketing Is a Subtle Art, Don’t Oversell

The point of a viral video is brand and product promotion, but nobody wants that shoved down their throats. This may be the most important viral video marketing lesson of all.

The most successful viral videos are subtle. They feature the company or brand, but tastefully. Some of the most famous viral advertisements are about something that has nothing to do with the brand but still manages to send their desired message.

It’s not an exact science, and it can be hard predict whether or not a video will go viral, but by following these guidelines, you’re in a pretty good position!

Need help crafting a killer video marketing strategy? We’re only an email away.

Read More
4 Reasons to Hire a Digital Marketing Agency in Orlando
Advertising, Inbound Marketing, Search Engine Optimization, Social Media Marketing, Video Marketing

4 Reasons to Hire a Digital Marketing Agency in Orlando

Are you considering hiring a digital marketing agency in Orlando?

You need to research to ensure that you select an agency that fits the needs of your brand.

Why you should hire a digital marketing agency in Orlando

Read on to find out how a digital marketing agency can help promote your business. The future of the digital world is changing, make sure you don’t get left behind. Use these tips to know what to look for in your search.

1. You’ll get a whole team approach

A digital marketing agency will offer you a range of skill sets. This likely includes services such as SEO, content writing, video marketing, landing page and email management, and other spokes of digital marketing.

The professional staff will have experience working together to come up with a solution which best suits your business. A combined effort and lots of opinions will provide you with better results.

Instead of having to hire 10 different companies working separately, you can hire just one. This means cleaner correspondence and a more streamlined result.

2. You will have access to better measurement and tools

Digital marketing agencies are more likely to invest in powerful technology and tools.

Tracking, research, reporting, experience and the knowledge of current trends can be provided. A larger agency will have expertise in properly monitoring competition as well. They’ll even understand all of the latest innovations and be quick to implement them on your behalf.

There’s a greater chance of achieving your marketing goals when you have the proper tools and strategies right at your fingertips.

3. You can have all of the services you want, at a better price

When you can purchase everything you need as a package, it is often going to work out to be much more affordable. In other words, “economies of scale.”

Instead of having to research, hire, and pay for multiple experts, you can get everything you need in one place. The efficiency of having the same team work on multiple aspects of your marketing needs is where the costs savings truly lie. You will still get the personalized service, but in a more structured way. Choose a package which suits your needs and enjoy the benefits it provides.

4. You’ll be able to get your campaigns running faster

When you use a combined digital marketing company, you’ll experience better service.

There will be no miscommunications and you won’t have to waste your valuable time being the middleman. Having all of your marketing professionals in one place will mean you can make your digital marketing efforts get results much sooner.

An experienced company will be able to provide expertise. This expertise will suit businesses of all shapes, sizes, and across multiple industries. You can work on building better products or services and engaging with customers while someone else takes care of your marketing.


If your marketing plan requires more than one skill set, this type of agency is a smart option.

You’ll be able to create more consistent and targeted campaigns without the stress of outsourcing to multiple businesses.

If you are looking for a digital marketing agency in Orlando, we can help. Feel free to contact us today. A member of our friendly staff will be in touch will be in touch shortly to start working on solutions with you!

Do you outsource your digital marketing?

We would love to hear about your experiences!

Read More
Advertising, Inbound Marketing, Search Engine Optimization, Social Media Marketing, Video Marketing

Digital Marketing Agencies: What Do They Do?

Digital marketing is an essential component of the complete marketing package in today’s technology-focused world. No small business owner or operator can overlook the benefits gained through digital or online marketing.

Do you have a digital marketing strategy in place as a small business owner? Perhaps you already do, but do you have the time to execute that strategy? This is where digital marketing agencies can assist you.

So what exactly is it that a digital marketing agency can do for you?

What Are Digital Marketing Agencies?

Digital marketing agencies are companies which provide specialized digital marketing services. These companies work with the client to optimize the opportunities for online customer acquisition. The desired outcome is a measurable return on investment (ROI).

You have liekly heard the terms SEO, Inbound, Landing Pages, and Conversion Rates. These are parts of the system designed to attract potential customers through online content. The digital marketing professional uses these marketing tools to generate interest in the client’s business.

Expert Guidance

Employing digital marketing agencies to manage your online marketing needs ensures you have a team of professionals working to achieve the best result for your business.

An initial consultation and an assessment of your business activity will provide the agency with an overall understanding of what it is that you require. The team will then suggest a range of means to market and promote your core business.

An example of the information you may be asked to provide will include your business type, the services or products you offer, and your current marketing plan. The team will need to know your objectives, your business principles, and your expectations. From there a throughly crafted marketing plan leveraging digital tools can be put before you.

Creative Marketing

Digital marketing allows the business owner to use creative content and other effective means of marketing. The interactive aspect of social media is perfect for creative strategies.

A digital marketing agency employs graphic designers, creative writers, video producers, web developers, data analysts, and account managers to provide a complete solution. By utilizing their expertise you can promote your brand and target your customers through the use of creative online content.

Your creative marketing team is there to assist you to achieve your marketing objectives.

Useful Resources

Once a marketing plan has been agreed on, the process will be put in place. The services of a digital marketing agency are generally used over an extended period of time, as no marketing results are ever immediate.

Over the period of the marketing campaign, your agency will be able to provide you with useful resources and metrics. You can use these materials to measure the progress and success of your marketing plan.

You may be provided with traffic analytics, views or impressions of content, engagement scores of the same, time on site, or conversion rates. This data collectively allows you and your agency to focus the campaign on a digital channel or creative content type which provides the best results.

Time Saved Equals Dollars Saved

Placing your digital marketing activity in the hands of a digital marketing agency makes sense. It means you will have more time to concentrate on the important role of running your business. You can also rest assured your marketing dollar will be used effectively.

Your digital marketing team is there to help your business grow through the use of technology and creativity.  The time you will save only adds to your ROI.

For more information about digital marketing agencies, or to see how one could benefit your business, contact us today and we’ll be in touch!


Read More
Video Marketing

How Digital Media is Changing Our Creative Future

Media is constantly changing. We see this in the various platforms that are developed to consume media (Netflix, YouTube, Facebook, Snapchat), but it also informs the way that we connect to our audiences. How we engage people that are using these platforms or these different media types is even more important as we look for new methods of marketing in order to keep up.

Over at the Videoblocks Blog, they identified just how rapidly media consumption has changed.

We recently surveyed 3830 creatives from all over world to find out what mediums and types of projects are leading the way in digital storytelling. The data showed a remarkable shift away from traditional formats in the direction of more engaging social platforms…

Survey Insights

There are two major questions that provide valuable insight into where the shift has steered creative media professions when they’ve been leaving the traditional forms of media like Television Advertisements.

What Mediums Are Today’s Creatives Using the Most?

  • 63% – YouTube and Vimeo
  • 50% – Facebook and Instagram
  • 38% – Blogging platforms
  • 37% – Film and television

What types of digital media projects do they make?

  • 60% – Online videos
  • 56% – Website design
  • 49% – Digital advertising
  • 47% – Interactive presentations

Further Research

In addition to the survey of 3,500+ creatives that are creating content on a regular basis for a variety of marketing, advertising, or entertainment distributions, there was a substantial effort in understanding the macro perspective of emerging trends. To achieve this Videoblocks’ data scientists analyzed the search results of those using their content platforms to see how the content choices was also informing this transition.

Two distinct patterns became clear when related search terms were clustered together. We’re calling them “Futurist” (+401%) and “Immersive” (+287%).

Futurist relates to search terms like “technology” and “time lapse,” while Immersive ties to content categories that help bring viewers into the project, like “4K” and “POV.”

Key Takeaway

While not every single creative on the planet is creating more online video content for social media sites, there has been a massive shift in that direction. Marketing agencies should take note of how their colleagues are adapting to this new future where consumers and business development executives want to connect to their customers with video marketing collateral.

If you haven’t yet jumped on board with the modern approach to digital marketing, talk to your Digital Media Agency about what steps you need to take.

Read More
Social Media Marketing, Video Marketing

4 Secrets to Social Media Video Success

It’s one thing to produce a video but quite another to create one that will engage, delight and persuade your audience.

– Glover Masterson

Video is so prevalent on Social Media that it’s sometimes difficult for marketers to figure out how to break through all of the clutter to connect with their target audience. Mark Glover Masterson, over on AdWeek, breaks down some of his and his company’s methods to ensuring that engagement.

4 Secrets to Success

Focus on Engagement

Only through a solid understanding of the prospective clients will content actually connect with them. The tool to ensuring this is called a buyer persona and it gives marketers a theoretical understanding of the wants and needs of a customer.

When you’re creating videos to be published on social media, your primary goal should be engagement. You’re either appealing to people who are still in the early stages of your brand’s sales funnel or those who are already part of your community. This means fun, informative and engaging content that will drive desire to become a customer or engender brand loyalty in existing customers. Videos that support conversion efforts—e.g., instructional guides or product demos—usually work better on your website or YouTube channel.

Keep it Short

It’s important to not overstay your welcome, and by that we mean identify the story you need to tell and make that point quickly. Long, drawn-out videos tend to not be watched to the end because the audience gets bored.

At SOMO, our sweet spot when it comes to length is five to 30 seconds. This is partly to do with the idea that online viewers have short attention spans. Anything longer than one minute and the viewer is unlikely to finish watching, therefore missing your climactic call-to-action.

Do it Often

With any form of content marketing, consistency is key. A regular content posting calendar is vital to sustained success. Different social channels need different release schedules as their users have different behaviors for when and how often they are on the platform.

That spectacular 450 percent boost in Instagram followers we achieved for Cleanblend didn’t happen overnight. It was a cumulative increase that resulted from posting new video content consistently, and our most recent post helped the company reach a milestone of 10,000 followers.

Collaborate for Success

No digital media agency has one person do everything. It’s always a team effort, which is how the best input from multiple experts can create consistent winning creative content. Not every piece will be a win, but by gauging the perspectives of many you will have significantly more successes than failures.

When you’re aiming for a consistent cadence, it’s tempting to keep input from managers or clients to a minimum. But their feedback is critical to ensuring that each video engages the target audience, so you need a review process that isn’t a time-drain for either party and helps eliminate costly miscommunications.

Also–one of the interesting methods for building an audience is to look to other sites or pages that are producing content similar to yours, but not directly competitive. By reaching out to these organizations and releasing content for both audiences, both benefit. You can easily grow your traffic, and therefore revenue, by a mutually beneficial partnership.


Are you using these social media secrets to success in your marketing plan? Make sure to discuss with your Digital Media Agency the strategies being used to engage with your clientele.

Read More
Advertising, Video Marketing

A Teenager Turned a $500 Video Ad Into $7 Million

17-year-old Tamir Vigder is interested in a few things outside of growth hack marketing, but not many. Running his marketing firm Tukushor in Australia keeps him pretty busy. Especially when Silicon Valley heard of his recent success. That’s where Inc

The “Growth Hack” Idea

HashChing, a mortgage rate negotiator also in Australia, was looking for a more efficient way to generate leads that would convert to revenues. Tamir opted to contact the CEO of HashChing directly to learn more about the company itself, and then turned in twenty different “growth hack” ideas in a week. Other competitors turned in a quarter of that.

The first idea, and the reason for this post, is that Tamir first suggested shooting a YouTube parody of the ’09 recession film, The Big Short with a link that would then redirect viewers to HashChing’s website. With only a $500 budget video HashChing hit paydirt.


Within 24 hours, this video went viral on YouTube, and the startup generated $70 million in new loan applications, which directly converted into $7 million in new loans.

News of this success spread, which brought additional focus to the company–and to Vigder, who now has Silicon Valley startup investors interested in placing a $500,000 seed investment into Tukushor. With that capital, he plans to move to the U.S. to expand his business globally.


This situation isn’t totally unique. Large corporate brands throw money at a variety of ideas, including video marketing, all the time. They achieve success with the numerous hits using different tactics. Where this gets to be unique is with Small Businesses that are trying to stretch every penny of their marketing budgets.

Using This to Your Advantage

Customers ask us all the time how they can use inbound marketing principles to bring in more revenue, without needing tens of thousands of dollars to do it. Each of our individual service offerings have transparent pricing listed right on the page. No matter what you’re looking for, we can help you achieve greater results.

Make sure the strategy fits your budget. Talk to your Digital Media Agency about getting the most out of yours.

Read More
Video Marketing

Connect Your Internal Messaging with Media Hubs

With so much time being spent on external marketing efforts, we sometimes forget that prospective customers aren’t the only ones that either, A) consume content, or B) need messaging of purpose. While in years past larger corporations would develop internal “Intranets” for organization employees to stay up to date with the latest company news, HR guidelines and policies, keynote presentations, or innovative advances, the modern trend is to apply that concept to multimedia hubs. We think of YouTube as an internet video player for cute animal videos, but what if there was a way to use it for messaging internally?

Why Do You Need A Hub?

A hub is essentially a gathering place or online water cooler where employees can gather at a time that’s convenient for them to engage with your organization’s purpose and culture. Internal media hubs respond to some key organizational needs by helping to promote and develop the connections to your organization and other employees that often goes missing, especially as growing numbers of employees work remotely, in field offices or from home.


A few of the benefits of internal media hubs include:

  • Giving employees a voice – Especially important in companies where employees are widely distributed.
  • Creating community – Internal media hubs facilitate developing relationships between employees, managers and executives regardless of their location or place on the corporate totem pole.
  • Engage over time – Email has a short shelf life; intranet sites tend to be text heavy, top down and boring. Hubs are available over time, across multiple platforms, and provide a more consistent home for your message.

Employee engagement matters when it comes to productivity, quality and several other measurable workplace benefits. A 2012 poll by Gallup indicated that employee engagement resulted in 21% higher productivity, 22% higher profitability, 37% lower absenteeism and 10% higher customer metrics.


Whether it’s learning about events going on around the company, recognizing and rewarding employees for their achievements, or facilitating communication between executives, managers and employees, a hub is a place where those connections and greater engagement can be made.


via Inc.

There are a variety of systems that could be used, other than YouTube, and your Digital Media Producer will be equipped to answer any questions you have on getting one set up.

Read More
Video Marketing

Professional Livestreaming is Now Easily Accessible

One of the difficulties of the recent rush to livestreaming has been the need to use a mobile device as both the camera and streaming tool. There are alternatives that would allow you to connect a traditional camera setup of course, but those run in the thousands of dollars. Then here comes Blackmagic Design to save the day! Available now is the Blackmagic Web Presenter

This is a streaming device with some very handy talents.


It’s $495 and comes with SDI and HDMI inputs, with a USB output for connection to a computer – Mac or PC. This is clever: the Web Presenter looks to the computer like a webcam. It doesn’t need any drivers: it’s “class compliant”. So, for example, you could plug a DSLR or Mirrorless camera into the Web Presenter and use it for Skype – or any other application, including, of course, connecting it to a streaming service like Livestream or Facebook Live.


via RedShark

More from Blackmagic:

Blackmagic Design today announced the new Blackmagic Web Presenter, which allows customers to use their professional SDI and HDMI video sources with streaming software and services such as YouTube Live, Facebook Live, and more.


Featuring 12G-SDI and HDMI connections, Blackmagic Web Presenter will down convert any SD, HD and Ultra HD sources and make them look like a 720p USB webcam. As all streaming software works with webcams, Blackmagic Web Presenter also makes it easy to work with any streaming software, but with dramatically higher quality. Streaming in 720p ensures customers get the quality of HD and a 16:9 aspect ratio, but with very low data rates so uplinking streams to the internet is easy from any computer.


“Blackmagic Web Presenter lets customers create incredible looking online broadcasts using their professional SDI equipment and HDMI sources such as cameras, laptops and gaming consoles,” said Grant Petty, CEO, Blackmagic Design. “The exciting part about it is that there are no drivers, it just works with all of the most popular webcam software and sites such as Open Broadcaster, XSplit Broadcaster, YouTube Live, Twitch.TV, Facebook Live and more. Plus, it can be turned into a full featured live production switcher simply by adding a Teranex Mini Smart Panel. Blackmagic Web Presenter is revolutionary because it makes global broadcasting available to anyone, which has been our dream for a long, long time!”


via Blackmagic Design

With Professional-looking Livestreaming now an available production aesthetic capability, talk to your Digital Media Producer about how to incorporate it into your video content marketing strategy.

Read More
video marketing
Video Marketing

5 Things to Include in Your Video Marketing Strategy

Marketing Strategies are fun little plans that seem to fluctuate in their complexity and form. Nevertheless if you’ve incorporated video into your marketing strategy, either from an inbound marketing angle or something a content marketing strategist told you, there are a few concepts to keep in mind as you continue on the path of video as a tool to reach your target audience. John Rampton published a great article over at Forbes on this very subject.

Publishing Schedule

Just as you time your tweets and Facebook posts to run consistently, your video marketing plan should have legs, as well. Instead of posting one video about a new product, think of your campaign in terms of a series. What type of story can you tell that will allow you to post it in multiple parts over the course of several weeks?


Short-Form Videos

Social media has revolutionized the way online users communicate with each other, with short, concise statements trumping longer forms of content. Micro-video apps shorten videos to less than ten seconds, making them ideal for sharing on sites like Twitter and Instagram. In this format, customers can quickly view a message as they scroll through their social media feeds. Brands can quickly send a message that will be seen by a larger audience, especially on Vine and Facebook, where they automatically play as a user scrolls past.


Tutorials and Tips

One way to connect with customers is by posting tutorials relevant to your line of work. While it may seem as though you will be giving away your secrets, you’ll actually establish yourself as a subject matter expert, leading viewers to want to learn more about your business. A salon could offer styling tips, for instance, and a marketing firm could do a series on building your brand using the latest social media site.


Customer-Generated Content

An even better way to connect with customers is to put them behind the camera. User-generated content is more likely to generate a response than company-generated content. Instead of spending hours coming up with a script and producing a powerful video, invite your customers to create one of their own. Offer a prize for the best video showcasing customer use of your product and you’ll likely get an overwhelming response.


Call to Action

One mistake many marketers make is in creating a great video without attaching a call to action. Customers may enjoy your message, but if they have no idea what to do after watching it, your hard work will have been for nothing.


via Forbes

Are you including these in your video marketing strategy? If not, contact your Digital Media Producer and see how you can fit them into the production pipeline.

Read More