Advertising, Social Media Marketing, Video Marketing

5 Secrets Behind Viral Video Marketing Strategies

In 2017, viral videos are all the rage, but promoting them can be tricky. That’s why a viral video marketing strategy is necessary.

With the right strategy in place, you should have no problem getting your brand’s name out to a wider audience.

Think of Your Consumer

What would excite your target demographic? Is there anything in the cultural narrative that you could riff on that your base would find amazing?

The key is to ensure that your video is relevant to whoever who are trying to sell your brand to. It is not likely that they will care to watch or share your video if they don’t understand it or don’t find it appealing.

Remember to always keep the customer in mind. Most viral videos are marketed to young people, so you should make sure it can reach as many of them as possible.

Does It Sparkle?

Is your video concept innovative and unique? Will it grab the attention of a wider audience? To give your video a better chance of going viral, it needs to be something that the wide majority of people have never seen before.

If the video is special, more people will spread it around. If it is able to really wow people, then they are more likely to watch it again and again.

This doesn’t need to be expensive. If your video goes viral, you can easily turn a little into a lot.

Get to the Point, and Fast

In today’s day and age, everyone seems to have a shorter attention span.

If your video is too long, there’s a much smaller chance you will be able to hook people. Understanding this is the key to a successful viral video. Sell quickly before they move on to something else.

If the focus of your video is a punchline or a catchy slogan, get to it fast. The shorter your video is, the more likely it will be shared, especially when considering social media.

Make It Easy to Share/Distribute

The whole point of a viral video is to ensure that it spreads like wildfire. That won’t be possible if you don’t make it easy to do so.

For example, your video should definitely be optimized for mobile devices like smartphones and tablets, the way most people consume videos these days. Otherwise, you will lose out on a large percentage of market share.

Using social media channels to distribute should also be a key part of your strategy. The interconnectivity of Facebook, Twitter, YouTube, Instagram, Pinterest, and Snapchat means there are many users that overlap into other programs. What someone watches on one platform, they can share on another. This is how high viewership on one site can turn into a viral extravaganza.

Viral Video Marketing Is a Subtle Art, Don’t Oversell

The point of a viral video is brand and product promotion, but nobody wants that shoved down their throats. This may be the most important viral video marketing lesson of all.

The most successful viral videos are subtle. They feature the company or brand, but tastefully. Some of the most famous viral advertisements are about something that has nothing to do with the brand but still manages to send their desired message.

It’s not an exact science, and it can be hard predict whether or not a video will go viral, but by following these guidelines, you’re in a pretty good position!

Need help crafting a killer video marketing strategy? We’re only an email away.

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4 Reasons to Hire a Digital Marketing Agency in Orlando
Advertising, Inbound Marketing, Search Engine Optimization, Social Media Marketing, Video Marketing

4 Reasons to Hire a Digital Marketing Agency in Orlando

Are you considering hiring a digital marketing agency in Orlando?

You need to research to ensure that you select an agency that fits the needs of your brand.

Why you should hire a digital marketing agency in Orlando

Read on to find out how a digital marketing agency can help promote your business. The future of the digital world is changing, make sure you don’t get left behind. Use these tips to know what to look for in your search.

1. You’ll get a whole team approach

A digital marketing agency will offer you a range of skill sets. This likely includes services such as SEO, content writing, video marketing, landing page and email management, and other spokes of digital marketing.

The professional staff will have experience working together to come up with a solution which best suits your business. A combined effort and lots of opinions will provide you with better results.

Instead of having to hire 10 different companies working separately, you can hire just one. This means cleaner correspondence and a more streamlined result.

2. You will have access to better measurement and tools

Digital marketing agencies are more likely to invest in powerful technology and tools.

Tracking, research, reporting, experience and the knowledge of current trends can be provided. A larger agency will have expertise in properly monitoring competition as well. They’ll even understand all of the latest innovations and be quick to implement them on your behalf.

There’s a greater chance of achieving your marketing goals when you have the proper tools and strategies right at your fingertips.

3. You can have all of the services you want, at a better price

When you can purchase everything you need as a package, it is often going to work out to be much more affordable. In other words, “economies of scale.”

Instead of having to research, hire, and pay for multiple experts, you can get everything you need in one place. The efficiency of having the same team work on multiple aspects of your marketing needs is where the costs savings truly lie. You will still get the personalized service, but in a more structured way. Choose a package which suits your needs and enjoy the benefits it provides.

4. You’ll be able to get your campaigns running faster

When you use a combined digital marketing company, you’ll experience better service.

There will be no miscommunications and you won’t have to waste your valuable time being the middleman. Having all of your marketing professionals in one place will mean you can make your digital marketing efforts get results much sooner.

An experienced company will be able to provide expertise. This expertise will suit businesses of all shapes, sizes, and across multiple industries. You can work on building better products or services and engaging with customers while someone else takes care of your marketing.


If your marketing plan requires more than one skill set, this type of agency is a smart option.

You’ll be able to create more consistent and targeted campaigns without the stress of outsourcing to multiple businesses.

If you are looking for a digital marketing agency in Orlando, we can help. Feel free to contact us today. A member of our friendly staff will be in touch will be in touch shortly to start working on solutions with you!

Do you outsource your digital marketing?

We would love to hear about your experiences!

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Advertising, Inbound Marketing, Search Engine Optimization, Social Media Marketing, Video Marketing

Digital Marketing Agencies: What Do They Do?

Digital marketing is an essential component of the complete marketing package in today’s technology-focused world. No small business owner or operator can overlook the benefits gained through digital or online marketing.

Do you have a digital marketing strategy in place as a small business owner? Perhaps you already do, but do you have the time to execute that strategy? This is where digital marketing agencies can assist you.

So what exactly is it that a digital marketing agency can do for you?

What Are Digital Marketing Agencies?

Digital marketing agencies are companies which provide specialized digital marketing services. These companies work with the client to optimize the opportunities for online customer acquisition. The desired outcome is a measurable return on investment (ROI).

You have liekly heard the terms SEO, Inbound, Landing Pages, and Conversion Rates. These are parts of the system designed to attract potential customers through online content. The digital marketing professional uses these marketing tools to generate interest in the client’s business.

Expert Guidance

Employing digital marketing agencies to manage your online marketing needs ensures you have a team of professionals working to achieve the best result for your business.

An initial consultation and an assessment of your business activity will provide the agency with an overall understanding of what it is that you require. The team will then suggest a range of means to market and promote your core business.

An example of the information you may be asked to provide will include your business type, the services or products you offer, and your current marketing plan. The team will need to know your objectives, your business principles, and your expectations. From there a throughly crafted marketing plan leveraging digital tools can be put before you.

Creative Marketing

Digital marketing allows the business owner to use creative content and other effective means of marketing. The interactive aspect of social media is perfect for creative strategies.

A digital marketing agency employs graphic designers, creative writers, video producers, web developers, data analysts, and account managers to provide a complete solution. By utilizing their expertise you can promote your brand and target your customers through the use of creative online content.

Your creative marketing team is there to assist you to achieve your marketing objectives.

Useful Resources

Once a marketing plan has been agreed on, the process will be put in place. The services of a digital marketing agency are generally used over an extended period of time, as no marketing results are ever immediate.

Over the period of the marketing campaign, your agency will be able to provide you with useful resources and metrics. You can use these materials to measure the progress and success of your marketing plan.

You may be provided with traffic analytics, views or impressions of content, engagement scores of the same, time on site, or conversion rates. This data collectively allows you and your agency to focus the campaign on a digital channel or creative content type which provides the best results.

Time Saved Equals Dollars Saved

Placing your digital marketing activity in the hands of a digital marketing agency makes sense. It means you will have more time to concentrate on the important role of running your business. You can also rest assured your marketing dollar will be used effectively.

Your digital marketing team is there to help your business grow through the use of technology and creativity.  The time you will save only adds to your ROI.

For more information about digital marketing agencies, or to see how one could benefit your business, contact us today and we’ll be in touch!


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Social Media Marketing, Video Marketing

4 Secrets to Social Media Video Success

It’s one thing to produce a video but quite another to create one that will engage, delight and persuade your audience.

– Glover Masterson

Video is so prevalent on Social Media that it’s sometimes difficult for marketers to figure out how to break through all of the clutter to connect with their target audience. Mark Glover Masterson, over on AdWeek, breaks down some of his and his company’s methods to ensuring that engagement.

4 Secrets to Success

Focus on Engagement

Only through a solid understanding of the prospective clients will content actually connect with them. The tool to ensuring this is called a buyer persona and it gives marketers a theoretical understanding of the wants and needs of a customer.

When you’re creating videos to be published on social media, your primary goal should be engagement. You’re either appealing to people who are still in the early stages of your brand’s sales funnel or those who are already part of your community. This means fun, informative and engaging content that will drive desire to become a customer or engender brand loyalty in existing customers. Videos that support conversion efforts—e.g., instructional guides or product demos—usually work better on your website or YouTube channel.

Keep it Short

It’s important to not overstay your welcome, and by that we mean identify the story you need to tell and make that point quickly. Long, drawn-out videos tend to not be watched to the end because the audience gets bored.

At SOMO, our sweet spot when it comes to length is five to 30 seconds. This is partly to do with the idea that online viewers have short attention spans. Anything longer than one minute and the viewer is unlikely to finish watching, therefore missing your climactic call-to-action.

Do it Often

With any form of content marketing, consistency is key. A regular content posting calendar is vital to sustained success. Different social channels need different release schedules as their users have different behaviors for when and how often they are on the platform.

That spectacular 450 percent boost in Instagram followers we achieved for Cleanblend didn’t happen overnight. It was a cumulative increase that resulted from posting new video content consistently, and our most recent post helped the company reach a milestone of 10,000 followers.

Collaborate for Success

No digital media agency has one person do everything. It’s always a team effort, which is how the best input from multiple experts can create consistent winning creative content. Not every piece will be a win, but by gauging the perspectives of many you will have significantly more successes than failures.

When you’re aiming for a consistent cadence, it’s tempting to keep input from managers or clients to a minimum. But their feedback is critical to ensuring that each video engages the target audience, so you need a review process that isn’t a time-drain for either party and helps eliminate costly miscommunications.

Also–one of the interesting methods for building an audience is to look to other sites or pages that are producing content similar to yours, but not directly competitive. By reaching out to these organizations and releasing content for both audiences, both benefit. You can easily grow your traffic, and therefore revenue, by a mutually beneficial partnership.


Are you using these social media secrets to success in your marketing plan? Make sure to discuss with your Digital Media Agency the strategies being used to engage with your clientele.

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