Search Engine Optimization, Trends, Data, & Statistics

How Voice Search Changes Your Long Tail Keyword Strategy – Trends, Data, & Statistics

In a new, regular Wednesday-release blog series, we’re going to be identifying certain statistics and marketing trends that should help you evaluate the digital marketing efforts that you or your current agency are taking on. The hope being that you will be able to get some actionable evidence to steer your strategy into something that will be a bit more effective because you are adapting–or innovating–rather than simply following what has worked before.

Digital marketing can never simply be on auto-pilot. We must regularly reevaluate and shift tactics based on how our customers are reacting to the technologies at their disposal. One of the neatest recent innovations in the mobile device space has been the creation of the virtual assistant.

Since 2010 we’ve had some form of this as Apple’s Siri provided the basic elements of speech recognition for functions internally on the device. As AI systems have improved over the past six years we’ve broadened our usage of these virtual assistant platforms to include Amazon’s Alexa, Google’s Assistant, Microsoft’s Cortana, and others from smaller software developers.

As the usage of these voice-recognizing virtual systems has become commonplace among mobile devices, so has the manner in which we seek information online. Rather than simply typing out a string of keywords, forgoing grammar and sometimes spelling concerns, we speak into the microphone of our Android or iOS device and ask a question. This is a dramatic change to the search query paradigm.

6 Voice Search Statistics You Should Know:

  • 19% of people use Siri at least daily. (HubSpot, 2015)
  • 37% use Siri, 23% use Microsoft’s Cortana AI, and 19% use Amazon’s Alexa AI at least monthly. (HubSpot, 2015)
  • 20% of search queries on Google’s mobile app and on Android devices are voice searches. (Search Engine Land, 2016)
  • 60% of smartphone users who use voice search have begun using it within the past year, with 41% of survey respondents having only begun to use voice search in the past six months. (Search Engine Land, 2015)
  • 43% of mobile voice search users do so because they say it is quicker than going on a website or using an app. (Statista, 2015)
  • 21% of mobile voice search users do so because they say they don’t like typing on their mobile. (Statista, 2015)

Given this information we must make changes to the way people are seeking information, as that will change the keyword options that we need to rank for. Here are some strategies to leap into the new frontier of search.

5 Steps to Take Advantage of Voice Search Properly:

  1. Reevaluate all of your tracked keywords for ease-of-speech
  2. Create an alternative, speech-friendly, keyword option for tracked or ranked keywords that are not easy to say
  3. Track 20-30% keywords that are specifically voice search friendly
  4. Make content titles, meta descriptions, and copywriting more conversational in nature, instead of keyword stacked
  5. Revisit past onpage SEO alterations for revamping as voice search optimized

If you would like to talk to a digital marketing specialist about how modifying your current strategy to better focus on the coming normalcy of voice search, contact us here. We’d love to have a conversation about what can better help you gain SERP traction!

Read More
What Does SERP Stand For? SEO Jargon Explained
Search Engine Optimization

What Does SERP Stand For? SEO Jargon Explained

You’ve heard the terms SEO and SERP before, but do you know what they mean?

SEO jargon can sometimes make us feel lost at sea with no way to shore. Added to this is the fact that SEO and SERP are so important to your online business today. If you don’t know what these terms mean and how to use them you could end up left in the digital dust. In this article, we’ll help answer the question we know you’re asking: what does SERP stand for.

Let’s dive in!

What Does SERP Stand For?

SERP stands for Search Engine Results Page. These web pages appear to users after they enter their query (using keywords) into a search engine, like Google. Every search engine results page offers individualized results. Yes, even searches using the same keywords in the same search engine act as personalized results pages. Your SERP takes into account you search keywords, your current location, search and browsing histories.

Google and other search engines seek to provide the most responsive and intuitive searching experience imaginable. Because of this, the way SERPs look changes over time.

Next, we’ll go over the elements of a SERP.

Elements of SERP

SERPS contain two types of results:

  1. organic results
  2. paid results

Organic Results

Organic results show up on a SERP due to the given search engine’s current algorithm. Some SERPs use a higher amount of organic results than other. Why? Searches come in a few different forms. These include informational, navigational, and transactional searches.

Informational searches involve a web user looking for information on a topic. SERPs do not include advertisements or other paid results on these pages because the search does not imply the user wants to buy something. Only informational results will appear.

Navigation searches involve a user finding a specific website.

Transactional searches involve an intent to buy or make a transaction. Paid results appear on these types of searches

Paid Results

Advertisers pay for these type of results to appear in a SERP. Paid results come in many formats, not just text-based advertisements.

Some forms advertisements take on SERPs include:

  • text-based ads
  • pay-per-click ads (PPC)
  • Ad-extensions that allow a potential customer to navigate to specific pages from an ad
  • shopping ads that allow e-commerce products to live alongside other results on a SERP

The top of a SERP is prime real estate for advertising professionals.

Rankings and Algorithms

As we mentioned before, organic search results appear based on a search engine’s unique algorithm. We call the factors that the algorithm looks for “ranking signals”.

These algorithms change as users change the way they interact with online content. They change because digital media always changes.

Ranking signals could include:

  • number of inbound links
  • number of external links
  • optimization for mobile (loading times, time to exit)

Search engine optimization (SEO) fuels your website’s rankings on a search engine results page.

For free backlink listing directories, check out:

Now you hold the answer to “what does SERP stand for.” It’s time to put your new found knowledge to good use. Keep these tips in mind as you learn more about SEO, and seek to increase your rankings on SERPs.

If you want to learn more about how you can up your digital marketing game and extend your reach, contact us today!

Read More
4 Reasons to Hire a Digital Marketing Agency in Orlando
Advertising, Inbound Marketing, Search Engine Optimization, Social Media Marketing, Video Marketing

4 Reasons to Hire a Digital Marketing Agency in Orlando

Are you considering hiring a digital marketing agency in Orlando?

You need to research to ensure that you select an agency that fits the needs of your brand.

Why you should hire a digital marketing agency in Orlando

Read on to find out how a digital marketing agency can help promote your business. The future of the digital world is changing, make sure you don’t get left behind. Use these tips to know what to look for in your search.

1. You’ll get a whole team approach

A digital marketing agency will offer you a range of skill sets. This likely includes services such as SEO, content writing, video marketing, landing page and email management, and other spokes of digital marketing.

The professional staff will have experience working together to come up with a solution which best suits your business. A combined effort and lots of opinions will provide you with better results.

Instead of having to hire 10 different companies working separately, you can hire just one. This means cleaner correspondence and a more streamlined result.

2. You will have access to better measurement and tools

Digital marketing agencies are more likely to invest in powerful technology and tools.

Tracking, research, reporting, experience and the knowledge of current trends can be provided. A larger agency will have expertise in properly monitoring competition as well. They’ll even understand all of the latest innovations and be quick to implement them on your behalf.

There’s a greater chance of achieving your marketing goals when you have the proper tools and strategies right at your fingertips.

3. You can have all of the services you want, at a better price

When you can purchase everything you need as a package, it is often going to work out to be much more affordable. In other words, “economies of scale.”

Instead of having to research, hire, and pay for multiple experts, you can get everything you need in one place. The efficiency of having the same team work on multiple aspects of your marketing needs is where the costs savings truly lie. You will still get the personalized service, but in a more structured way. Choose a package which suits your needs and enjoy the benefits it provides.

4. You’ll be able to get your campaigns running faster

When you use a combined digital marketing company, you’ll experience better service.

There will be no miscommunications and you won’t have to waste your valuable time being the middleman. Having all of your marketing professionals in one place will mean you can make your digital marketing efforts get results much sooner.

An experienced company will be able to provide expertise. This expertise will suit businesses of all shapes, sizes, and across multiple industries. You can work on building better products or services and engaging with customers while someone else takes care of your marketing.

Wrap-up

If your marketing plan requires more than one skill set, this type of agency is a smart option.

You’ll be able to create more consistent and targeted campaigns without the stress of outsourcing to multiple businesses.

If you are looking for a digital marketing agency in Orlando, we can help. Feel free to contact us today. A member of our friendly staff will be in touch will be in touch shortly to start working on solutions with you!

Do you outsource your digital marketing?

We would love to hear about your experiences!

Read More
Advertising, Inbound Marketing, Search Engine Optimization, Social Media Marketing, Video Marketing

Digital Marketing Agencies: What Do They Do?

Digital marketing is an essential component of the complete marketing package in today’s technology-focused world. No small business owner or operator can overlook the benefits gained through digital or online marketing.

Do you have a digital marketing strategy in place as a small business owner? Perhaps you already do, but do you have the time to execute that strategy? This is where digital marketing agencies can assist you.

So what exactly is it that a digital marketing agency can do for you?

What Are Digital Marketing Agencies?

Digital marketing agencies are companies which provide specialized digital marketing services. These companies work with the client to optimize the opportunities for online customer acquisition. The desired outcome is a measurable return on investment (ROI).

You have liekly heard the terms SEO, Inbound, Landing Pages, and Conversion Rates. These are parts of the system designed to attract potential customers through online content. The digital marketing professional uses these marketing tools to generate interest in the client’s business.

Expert Guidance

Employing digital marketing agencies to manage your online marketing needs ensures you have a team of professionals working to achieve the best result for your business.

An initial consultation and an assessment of your business activity will provide the agency with an overall understanding of what it is that you require. The team will then suggest a range of means to market and promote your core business.

An example of the information you may be asked to provide will include your business type, the services or products you offer, and your current marketing plan. The team will need to know your objectives, your business principles, and your expectations. From there a throughly crafted marketing plan leveraging digital tools can be put before you.

Creative Marketing

Digital marketing allows the business owner to use creative content and other effective means of marketing. The interactive aspect of social media is perfect for creative strategies.

A digital marketing agency employs graphic designers, creative writers, video producers, web developers, data analysts, and account managers to provide a complete solution. By utilizing their expertise you can promote your brand and target your customers through the use of creative online content.

Your creative marketing team is there to assist you to achieve your marketing objectives.

Useful Resources

Once a marketing plan has been agreed on, the process will be put in place. The services of a digital marketing agency are generally used over an extended period of time, as no marketing results are ever immediate.

Over the period of the marketing campaign, your agency will be able to provide you with useful resources and metrics. You can use these materials to measure the progress and success of your marketing plan.

You may be provided with traffic analytics, views or impressions of content, engagement scores of the same, time on site, or conversion rates. This data collectively allows you and your agency to focus the campaign on a digital channel or creative content type which provides the best results.

Time Saved Equals Dollars Saved

Placing your digital marketing activity in the hands of a digital marketing agency makes sense. It means you will have more time to concentrate on the important role of running your business. You can also rest assured your marketing dollar will be used effectively.

Your digital marketing team is there to help your business grow through the use of technology and creativity.  The time you will save only adds to your ROI.

For more information about digital marketing agencies, or to see how one could benefit your business, contact us today and we’ll be in touch!

 

Read More