Inbound Marketing

4 Secrets to Social Media Video Success

It’s one thing to produce a video but quite another to create one that will engage, delight and persuade your audience. – Glover Masterson Video is so prevalent on Social Media that it’s sometimes difficult for marketers to figure out how to break through all of the clutter to connect with their target audience. Mark Glover Masterson, over on AdWeek, breaks down some of his and his company’s methods to ensuring that engagement. 4 Secrets to Success Focus on Engagement Only through a solid understanding of the prospective clients will content actually connect with them. The tool to ensuring this is called a buyer persona and it gives marketers a theoretical understanding of the wants and needs of a customer. When you’re creating videos to be published on social media, your primary goal should be engagement. You’re either appealing to people who are still in the early stages of your brand’s sales funnel or those who are already part of your community. This means fun, informative and engaging content that will drive desire to become a customer or engender brand loyalty in existing customers. Videos that support conversion efforts—e.g., instructional guides or product demos—usually work better on your website or YouTube channel.…

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