Digital Marketing Strategy

4 Secrets to Social Media Video Success

It’s one thing to produce a video but quite another to create one that will engage, delight and persuade your audience. – Glover Masterson Video is so prevalent on Social Media that it’s sometimes difficult for marketers to figure out how to break through all of the clutter to connect with their target audience. Mark Glover Masterson, over on AdWeek, breaks down some of his and his company’s methods to ensuring that engagement. 4 Secrets to Success Focus on Engagement Only through a solid understanding of the prospective clients will content actually connect with them. The tool to ensuring this is called a buyer persona and it gives marketers a theoretical understanding of the wants and needs of a customer. When you’re creating videos to be published on social media, your primary goal should be engagement. You’re either appealing to people who are still in the early stages of your brand’s sales funnel or those who are already part of your community. This means fun, informative and engaging content that will drive desire to become a customer or engender brand loyalty in existing customers. Videos that support conversion efforts—e.g., instructional guides or product demos—usually work better on your website or YouTube channel.…

A Teenager Turned a $500 Video Ad Into $7 Million

17-year-old Tamir Vigder is interested in a few things outside of growth hack marketing, but not many. Running his marketing firm Tukushor in Australia keeps him pretty busy. Especially when Silicon Valley heard of his recent success. That’s where Inc The “Growth Hack” Idea HashChing, a mortgage rate negotiator also in Australia, was looking for a more efficient way to generate leads that would convert to revenues. Tamir opted to contact the CEO of HashChing directly to learn more about the company itself, and then turned in twenty different “growth hack” ideas in a week. Other competitors turned in a quarter of that. The first idea, and the reason for this post, is that Tamir first suggested shooting a YouTube parody of the ’09 recession film, The Big Short with a link that would then redirect viewers to HashChing’s website. With only a $500 budget video HashChing hit paydirt. Results Within 24 hours, this video went viral on YouTube, and the startup generated $70 million in new loan applications, which directly converted into $7 million in new loans. News of this success spread, which brought additional focus to the company–and to Vigder, who now has Silicon Valley startup investors interested in placing a $500,000…

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