5 Reasons to Use Video Marketing
Inbound Marketing, Video Marketing

5 Reasons to Use Video Marketing

There’s no denying that video content is the leading trend on the rise in the digital marketing game right now.

However, not all video marketing strategies are created equal. Video marketing content with high-quality production produces tangible SEO results and increases your bottom line. It needs to be something that people want, and enhanced with SEO just like written content.

When you connect quality media with topic-driven content that effectively communicates with your target audience, you’re bound to see results. Let’s break it down.

5 Reasons Video Marketing is the Golden Ticket in 2017

Today’s Technology Favors Video

According to Statista, in 2017, there are an estimated 4.77 billion mobile phone users worldwide, and an estimated 2.53 billion of those are smartphone users. That’s a lot of screens. This smartphone boom has provided users with the ability to search for information at any point during the day or night.

Instead of constantly swiping through long form articles and reading material that interests them, the immediacy of search has let to a boom in video consumption. Video plays on mobile devices mean that there is no reading or swiping to learn. They can literally just let the video play and capture the same information.

This is why you’ve seen an exponential rise in social platforms like Facebook, Instagram, and Snapchat introduce more and more video products in the past year. Consumers are now accustomed to videos explaining everything from delicious dinner recipes to car repair tips and tricks, and your company should not be missing out on this video marketing opportunity.

People Connect to Video

Video allows you to appeal to the emotion of your audience in a way that text is limited. With the use of continuous imagery, music, and an authentic message, videos allow you to identify and speak directly to your specific audience’s wants and needs. You can also easily articulate the brand and values of your company culture with video in a way that is difficult to accomplish or prove with text alone.

Think about it like this: When videos go “viral,” what is it that typically drives that peer-to-peer sharing? It’s not the brand that’s being shown. It’s not the topic of the video. It’s always the way that people are reacting to what they are witnessing. That connection is what video content has that written blogs and still graphics can’t replicate.

Search Engines Love Video Content

Google and other search engines are well aware that consumers favor videos right now. That demand is one of the reasons why video content boosts your SEO significantly. In the eyes of Google’s algorithm, content that people want adds to the authority of your website, and the increased organic traffic is a result of the shareability of video content.

There’s another factor that comes into play. It’s that people are searching for video content specifically. What do we mean by that?

Google is the largest search engine on the planet. Following them isn’t Yahoo or Bing. That position is actually reserved for YouTube, and it just so happens that Google owns YouTube. What a coincidence. Using Google to search for information is just like using YouTube to search for information. When a result comes up that YouTube would rank for, it ranks on Google’s SERP as well.

Increased Customer Conversions

Because videos allow for a deeper, clearer, and faster connection with viewers than text does with readers, video allows you to explain things more easily and more thoroughly in a concise and valuable package that is easy to consume. A welcome video on your home page, for example, gives you the opportunity to showcase your core values, brand identity, and services all in one convenient package.

People engage with video content more regularly, which means that they convert more regularly. This is likely the reason statistics show that video content turns customer leads into customers.

Great Return on Investment (ROI)

Videos that are embedded on your website from their hosting position on your branded YouTube channel are great for ROI. For one thing, videos on YouTube are now immediately able to send traffic to your site (many times from an interested buyer). And since you have to pay for neither the hosting or the bandwidth of the video or player, all the traffic is still free.

For another, a video has the better opportunity to explain a concept your target customer base is seeking answers for than a blog post. While search engine algorithms may like blog posts because they can analyze and contextualize the phrasing, video actually reaches the key decision makers at a company. A common tactic for many video marketing strategies is to let the blog content bring in the customer, but let the video sell them.

 

Contact us today to find out more about how we help organizations like yours with Video Marketing.

 

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Search Engine Optimization, Trends, Data, & Statistics

How Voice Search Changes Your Long Tail Keyword Strategy – Trends, Data, & Statistics

In a new, regular Wednesday-release blog series, we’re going to be identifying certain statistics and marketing trends that should help you evaluate the digital marketing efforts that you or your current agency are taking on. The hope being that you will be able to get some actionable evidence to steer your strategy into something that will be a bit more effective because you are adapting–or innovating–rather than simply following what has worked before.

Digital marketing can never simply be on auto-pilot. We must regularly reevaluate and shift tactics based on how our customers are reacting to the technologies at their disposal. One of the neatest recent innovations in the mobile device space has been the creation of the virtual assistant.

Since 2010 we’ve had some form of this as Apple’s Siri provided the basic elements of speech recognition for functions internally on the device. As AI systems have improved over the past six years we’ve broadened our usage of these virtual assistant platforms to include Amazon’s Alexa, Google’s Assistant, Microsoft’s Cortana, and others from smaller software developers.

As the usage of these voice-recognizing virtual systems has become commonplace among mobile devices, so has the manner in which we seek information online. Rather than simply typing out a string of keywords, forgoing grammar and sometimes spelling concerns, we speak into the microphone of our Android or iOS device and ask a question. This is a dramatic change to the search query paradigm.

6 Voice Search Statistics You Should Know:

  • 19% of people use Siri at least daily. (HubSpot, 2015)
  • 37% use Siri, 23% use Microsoft’s Cortana AI, and 19% use Amazon’s Alexa AI at least monthly. (HubSpot, 2015)
  • 20% of search queries on Google’s mobile app and on Android devices are voice searches. (Search Engine Land, 2016)
  • 60% of smartphone users who use voice search have begun using it within the past year, with 41% of survey respondents having only begun to use voice search in the past six months. (Search Engine Land, 2015)
  • 43% of mobile voice search users do so because they say it is quicker than going on a website or using an app. (Statista, 2015)
  • 21% of mobile voice search users do so because they say they don’t like typing on their mobile. (Statista, 2015)

Given this information we must make changes to the way people are seeking information, as that will change the keyword options that we need to rank for. Here are some strategies to leap into the new frontier of search.

5 Steps to Take Advantage of Voice Search Properly:

  1. Reevaluate all of your tracked keywords for ease-of-speech
  2. Create an alternative, speech-friendly, keyword option for tracked or ranked keywords that are not easy to say
  3. Track 20-30% keywords that are specifically voice search friendly
  4. Make content titles, meta descriptions, and copywriting more conversational in nature, instead of keyword stacked
  5. Revisit past onpage SEO alterations for revamping as voice search optimized

If you would like to talk to a digital marketing specialist about how modifying your current strategy to better focus on the coming normalcy of voice search, contact us here. We’d love to have a conversation about what can better help you gain SERP traction!

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3 Metrics to Measure Your Inbound Marketing
Inbound Marketing

3 Metrics to Measure Your Inbound Marketing

Do you use a multitude of different marketing techniques for your business? Do you incorporate SEO, content marketing, social media, email, and video content? If so, how do you know whether these marketing techniques are working?

You will need to find a way to measure your inbound marketing results. Did you know that 32 percent of marketers believe paid advertising is a waste of time and resources?

You need to find marketing techniques that are guaranteed to bring your business a return on investment.

In order to accomplish this, it’s important to use the right metrics for analyzing the results of your marketing. Keep reading to learn about the best three metrics to measure your inbound marketing.

Track Traffic Sources

Take a look at your organic search traffic and track how many people visit your website based on the time of day and the days during the week or month. You should look at what sources of content attract the most visitors.

Do people find you through your social media accounts or through your email newsletters? The answers to these questions could get help you improve your marketing techniques.

Measuring traffic is a surefire way to determine how well your online marketing performs and brings in revenue.

Track Lead Generation

After measuring your website traffic sources, take a look at your landing page sign-ups. Are you getting more leads in conjunction with more traffic? If you look at lead generation based on the content source it came from, you could utilize those content subjects to further refine your marketing strategy or pivot away from one that isn’t creating leads.

Once you know which landing pages are performing well, you can focus on creating similar landing pages in the future.

What type of sources bring more traffic to your website? What type of content is really pushing more leads and profit? The answers to these questions will give better results from your marketing initiatives.

Track Conversion Rates of Sales

Beyond simply capturing leads, which is a conversion on its own, are you increasing the conversion rate of sales at the same time? This is how you measure the actual return on investment of your marketing dollars. Are you actively managing your return on investment for your website? If not, you need to create conversion goals to measure your results, according to The Balance.

The conversion rates should be a clear indication of how well your business revenue is doing. The way this works is, if you have X conversions in one month, you expect more than X the following month. The marketing process should be in constant growth. If you see your conversion rate decline, you will need to look at what marketing techniques are no longer working.

Measuring your conversion rate sales will be imperative to determine the impact of your marketing. It is essential for measuring your bottom line.

Do you need help measuring your inbound marketing campaigns? If so, please contact us so that we can get you on the right path.

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Advertising, Social Media Marketing, Video Marketing

5 Secrets Behind Viral Video Marketing Strategies

In 2017, viral videos are all the rage, but promoting them can be tricky. That’s why a viral video marketing strategy is necessary.

With the right strategy in place, you should have no problem getting your brand’s name out to a wider audience.

Think of Your Consumer

What would excite your target demographic? Is there anything in the cultural narrative that you could riff on that your base would find amazing?

The key is to ensure that your video is relevant to whoever who are trying to sell your brand to. It is not likely that they will care to watch or share your video if they don’t understand it or don’t find it appealing.

Remember to always keep the customer in mind. Most viral videos are marketed to young people, so you should make sure it can reach as many of them as possible.

Does It Sparkle?

Is your video concept innovative and unique? Will it grab the attention of a wider audience? To give your video a better chance of going viral, it needs to be something that the wide majority of people have never seen before.

If the video is special, more people will spread it around. If it is able to really wow people, then they are more likely to watch it again and again.

This doesn’t need to be expensive. If your video goes viral, you can easily turn a little into a lot.

Get to the Point, and Fast

In today’s day and age, everyone seems to have a shorter attention span.

If your video is too long, there’s a much smaller chance you will be able to hook people. Understanding this is the key to a successful viral video. Sell quickly before they move on to something else.

If the focus of your video is a punchline or a catchy slogan, get to it fast. The shorter your video is, the more likely it will be shared, especially when considering social media.

Make It Easy to Share/Distribute

The whole point of a viral video is to ensure that it spreads like wildfire. That won’t be possible if you don’t make it easy to do so.

For example, your video should definitely be optimized for mobile devices like smartphones and tablets, the way most people consume videos these days. Otherwise, you will lose out on a large percentage of market share.

Using social media channels to distribute should also be a key part of your strategy. The interconnectivity of Facebook, Twitter, YouTube, Instagram, Pinterest, and Snapchat means there are many users that overlap into other programs. What someone watches on one platform, they can share on another. This is how high viewership on one site can turn into a viral extravaganza.

Viral Video Marketing Is a Subtle Art, Don’t Oversell

The point of a viral video is brand and product promotion, but nobody wants that shoved down their throats. This may be the most important viral video marketing lesson of all.

The most successful viral videos are subtle. They feature the company or brand, but tastefully. Some of the most famous viral advertisements are about something that has nothing to do with the brand but still manages to send their desired message.

It’s not an exact science, and it can be hard predict whether or not a video will go viral, but by following these guidelines, you’re in a pretty good position!

Need help crafting a killer video marketing strategy? We’re only an email away.

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What Does SERP Stand For? SEO Jargon Explained
Search Engine Optimization

What Does SERP Stand For? SEO Jargon Explained

You’ve heard the terms SEO and SERP before, but do you know what they mean?

SEO jargon can sometimes make us feel lost at sea with no way to shore. Added to this is the fact that SEO and SERP are so important to your online business today. If you don’t know what these terms mean and how to use them you could end up left in the digital dust. In this article, we’ll help answer the question we know you’re asking: what does SERP stand for.

Let’s dive in!

What Does SERP Stand For?

SERP stands for Search Engine Results Page. These web pages appear to users after they enter their query (using keywords) into a search engine, like Google. Every search engine results page offers individualized results. Yes, even searches using the same keywords in the same search engine act as personalized results pages. Your SERP takes into account you search keywords, your current location, search and browsing histories.

Google and other search engines seek to provide the most responsive and intuitive searching experience imaginable. Because of this, the way SERPs look changes over time.

Next, we’ll go over the elements of a SERP.

Elements of SERP

SERPS contain two types of results:

  1. organic results
  2. paid results

Organic Results

Organic results show up on a SERP due to the given search engine’s current algorithm. Some SERPs use a higher amount of organic results than other. Why? Searches come in a few different forms. These include informational, navigational, and transactional searches.

Informational searches involve a web user looking for information on a topic. SERPs do not include advertisements or other paid results on these pages because the search does not imply the user wants to buy something. Only informational results will appear.

Navigation searches involve a user finding a specific website.

Transactional searches involve an intent to buy or make a transaction. Paid results appear on these types of searches

Paid Results

Advertisers pay for these type of results to appear in a SERP. Paid results come in many formats, not just text-based advertisements.

Some forms advertisements take on SERPs include:

  • text-based ads
  • pay-per-click ads (PPC)
  • Ad-extensions that allow a potential customer to navigate to specific pages from an ad
  • shopping ads that allow e-commerce products to live alongside other results on a SERP

The top of a SERP is prime real estate for advertising professionals.

Rankings and Algorithms

As we mentioned before, organic search results appear based on a search engine’s unique algorithm. We call the factors that the algorithm looks for “ranking signals”.

These algorithms change as users change the way they interact with online content. They change because digital media always changes.

Ranking signals could include:

  • number of inbound links
  • number of external links
  • optimization for mobile (loading times, time to exit)

Search engine optimization (SEO) fuels your website’s rankings on a search engine results page.

For free backlink listing directories, check out:

Now you hold the answer to “what does SERP stand for.” It’s time to put your new found knowledge to good use. Keep these tips in mind as you learn more about SEO, and seek to increase your rankings on SERPs.

If you want to learn more about how you can up your digital marketing game and extend your reach, contact us today!

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4 Reasons to Hire a Digital Marketing Agency in Orlando
Advertising, Inbound Marketing, Search Engine Optimization, Social Media Marketing, Video Marketing

4 Reasons to Hire a Digital Marketing Agency in Orlando

Are you considering hiring a digital marketing agency in Orlando?

You need to research to ensure that you select an agency that fits the needs of your brand.

Why you should hire a digital marketing agency in Orlando

Read on to find out how a digital marketing agency can help promote your business. The future of the digital world is changing, make sure you don’t get left behind. Use these tips to know what to look for in your search.

1. You’ll get a whole team approach

A digital marketing agency will offer you a range of skill sets. This likely includes services such as SEO, content writing, video marketing, landing page and email management, and other spokes of digital marketing.

The professional staff will have experience working together to come up with a solution which best suits your business. A combined effort and lots of opinions will provide you with better results.

Instead of having to hire 10 different companies working separately, you can hire just one. This means cleaner correspondence and a more streamlined result.

2. You will have access to better measurement and tools

Digital marketing agencies are more likely to invest in powerful technology and tools.

Tracking, research, reporting, experience and the knowledge of current trends can be provided. A larger agency will have expertise in properly monitoring competition as well. They’ll even understand all of the latest innovations and be quick to implement them on your behalf.

There’s a greater chance of achieving your marketing goals when you have the proper tools and strategies right at your fingertips.

3. You can have all of the services you want, at a better price

When you can purchase everything you need as a package, it is often going to work out to be much more affordable. In other words, “economies of scale.”

Instead of having to research, hire, and pay for multiple experts, you can get everything you need in one place. The efficiency of having the same team work on multiple aspects of your marketing needs is where the costs savings truly lie. You will still get the personalized service, but in a more structured way. Choose a package which suits your needs and enjoy the benefits it provides.

4. You’ll be able to get your campaigns running faster

When you use a combined digital marketing company, you’ll experience better service.

There will be no miscommunications and you won’t have to waste your valuable time being the middleman. Having all of your marketing professionals in one place will mean you can make your digital marketing efforts get results much sooner.

An experienced company will be able to provide expertise. This expertise will suit businesses of all shapes, sizes, and across multiple industries. You can work on building better products or services and engaging with customers while someone else takes care of your marketing.

Wrap-up

If your marketing plan requires more than one skill set, this type of agency is a smart option.

You’ll be able to create more consistent and targeted campaigns without the stress of outsourcing to multiple businesses.

If you are looking for a digital marketing agency in Orlando, we can help. Feel free to contact us today. A member of our friendly staff will be in touch will be in touch shortly to start working on solutions with you!

Do you outsource your digital marketing?

We would love to hear about your experiences!

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Digital Marketing Strategy, Inbound Marketing

7 Inbound Marketing Trends That Will Dominate 2017

Getting more traffic, and therefore more lead conversions, are among the top concerns of inbound marketing–so say 63% of internet marketers. To help your business succeed in 2017 and beyond with these challenges, we’ve compiled a list of trends you can focus on right now.

We know you’re eager to build your business through inbound marketing. Continue reading to learn more about each of these trends.

Inbound Marketing Trends for 2017

Let’s take some time to examine each of the above trends and why they’re important.

Voice Search

“Hey, Siri,” “Ok, Google,” and “Alexa” are just some of the ways users are waking up digital assistants. No matter the device, voice search is becoming more and more popular. Adapting your SEO tactics to accommodate voice search can get more visitors to your website, as can focusing on customers and what they want.

To do this, tailor your long tail SEO keywords to match phrasing of questions that people would say instead of typed out phrasing you’ve been using. Do this and you’ll welcome more visitors to your website, particularly from mobile devices.

Long-Form, Editorial Blogging

People still love shareable content. Some of the most engaging content from the past year isn’t bite-sized snackable blog posts that merely answer a few questions. Filling blogs with longer, researched and topical deep-dive content will keep readers coming back for more. That’s how traditional news organizations are maintaining their publishing market share.

You must still write in a personable tone and educate your potential customers, but use a mixture of long-form postings with your short-form, 500-word articles to keep engagement running strong.

The percentage of Fortune 500 companies with public blogs has been growing since 2011, particularly those that are running larger content marketing operations, so just because there are new trends on the horizon doesn’t mean you should dump your blog.

Interactive Content

Visitors to your website want to engage with your company–that’s why they’re there. At the very least you should be offering the simple forms of interactions like responding to comments or asking them to answer polls. Interactive resources like product cost savings calculators, or some other direct input tool is a great way to keep them interested (It’s also a great lead-generation tool as well).

On the content marketing side–share an interactive infographic that the reader can add inputs to and get new information. They’re more likely to visit and stick around longer if there’s something for them to do, as well as share the content with others with their own unique circumstances. Interactive content is quickly becoming essential to keeping your viewer’s attention and making their experience even better.

 

Give Customers Ease of Use

User experience, or UX, is everything this year. More and more web development agencies are being hired to overhaul sites for faster load times, mobile responsiveness, and general ease of use. This is vital for websites that are working to cut down on bounce rates, increase view times, and funnel buyers to a sale.

Sometimes companies will forgo optimization testing for what they think is the right strategy. Do not be afraid to A/B test various elements of your website to ensure the best possible engagement of your customers. If most of your customers respond well to a given feature or design element on a web page, then make that your final decision.

Deeper Social Engagement & Chat Bots

We already use social media to interact with potential customers. People want to get to know the brands they do business with so they can build relationships and trust. But as we start to venture into further social relationships with our customers, we need to be more available.

The initial thought was the be there for your customers on a few–but not all–social media platforms. This was pragmatic since the costs for constant monitoring of a brand’s social channels is multiple full-time jobs. However as the next generation of users has branched further into new platforms, we need a new tool to help maintain costs.

Enter the chat bot.

You can build relationships with potential customers–and measure your success–all with an artificially intelligent computer handling the interactions on social media. While many are still in the testing phase, messaging bots are all the rage right now. And if you feel like being experimental, they can definitely help you automatically answer customer questions or close sales deals–all without any direct human labor costs.

Video Alternatives to Reading

Using video marketing as part of an inbound strategy was all the hype in 2016, but that hype hasn’t died down. In fact, it’s increased. What has changed is this: Viewers expect more creative, more clevver videos than ever before.

YouTube is the second largest search engine on the planet, and all the other search engines have started incorporating YouTube videos in their search results pages as well. It’s time to take advantage of your SEO and Content Marketing plans by making video content that correlates to your blog content and regularly releasing that as much as you would any other post.

You can always film clever and creative videos that will entice viewers, but making video marketing a regular aspect of your publishing strategy is turning into a necessity to stay ahead of the competition.

Get Real–Virtually Real, That Is

Virtual reality, known also as VR, may have seemed like a technology too far advanced for everyone to join in. In many cases that’s certainly true. There are ways, however, you can take part in simpler or less advanced (and less expensive ways).

For example, you can provide customers with branded cardboard kits that turn their smartphones into VR devices. You could also map out nearby VR or AR (Augmented Reality) spots that people may want to take advantage of. This last one is something McDonalds did during the early days of the Pokemon craze. Leverage rising trends in virtual reality with marketing tactics to keep your business on the leading edge.

 

 

 

If any of these Inbound Marketing trends sound like something that you would like to take advantage of for your own Digital Marketing Strategy, contact us today.

 

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Advertising, Inbound Marketing, Search Engine Optimization, Social Media Marketing, Video Marketing

Digital Marketing Agencies: What Do They Do?

Digital marketing is an essential component of the complete marketing package in today’s technology-focused world. No small business owner or operator can overlook the benefits gained through digital or online marketing.

Do you have a digital marketing strategy in place as a small business owner? Perhaps you already do, but do you have the time to execute that strategy? This is where digital marketing agencies can assist you.

So what exactly is it that a digital marketing agency can do for you?

What Are Digital Marketing Agencies?

Digital marketing agencies are companies which provide specialized digital marketing services. These companies work with the client to optimize the opportunities for online customer acquisition. The desired outcome is a measurable return on investment (ROI).

You have liekly heard the terms SEO, Inbound, Landing Pages, and Conversion Rates. These are parts of the system designed to attract potential customers through online content. The digital marketing professional uses these marketing tools to generate interest in the client’s business.

Expert Guidance

Employing digital marketing agencies to manage your online marketing needs ensures you have a team of professionals working to achieve the best result for your business.

An initial consultation and an assessment of your business activity will provide the agency with an overall understanding of what it is that you require. The team will then suggest a range of means to market and promote your core business.

An example of the information you may be asked to provide will include your business type, the services or products you offer, and your current marketing plan. The team will need to know your objectives, your business principles, and your expectations. From there a throughly crafted marketing plan leveraging digital tools can be put before you.

Creative Marketing

Digital marketing allows the business owner to use creative content and other effective means of marketing. The interactive aspect of social media is perfect for creative strategies.

A digital marketing agency employs graphic designers, creative writers, video producers, web developers, data analysts, and account managers to provide a complete solution. By utilizing their expertise you can promote your brand and target your customers through the use of creative online content.

Your creative marketing team is there to assist you to achieve your marketing objectives.

Useful Resources

Once a marketing plan has been agreed on, the process will be put in place. The services of a digital marketing agency are generally used over an extended period of time, as no marketing results are ever immediate.

Over the period of the marketing campaign, your agency will be able to provide you with useful resources and metrics. You can use these materials to measure the progress and success of your marketing plan.

You may be provided with traffic analytics, views or impressions of content, engagement scores of the same, time on site, or conversion rates. This data collectively allows you and your agency to focus the campaign on a digital channel or creative content type which provides the best results.

Time Saved Equals Dollars Saved

Placing your digital marketing activity in the hands of a digital marketing agency makes sense. It means you will have more time to concentrate on the important role of running your business. You can also rest assured your marketing dollar will be used effectively.

Your digital marketing team is there to help your business grow through the use of technology and creativity.  The time you will save only adds to your ROI.

For more information about digital marketing agencies, or to see how one could benefit your business, contact us today and we’ll be in touch!

 

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Social Media Marketing, Video Marketing

4 Secrets to Social Media Video Success

It’s one thing to produce a video but quite another to create one that will engage, delight and persuade your audience.

– Glover Masterson


Video is so prevalent on Social Media that it’s sometimes difficult for marketers to figure out how to break through all of the clutter to connect with their target audience. Mark Glover Masterson, over on AdWeek, breaks down some of his and his company’s methods to ensuring that engagement.

4 Secrets to Success

Focus on Engagement

Only through a solid understanding of the prospective clients will content actually connect with them. The tool to ensuring this is called a buyer persona and it gives marketers a theoretical understanding of the wants and needs of a customer.

When you’re creating videos to be published on social media, your primary goal should be engagement. You’re either appealing to people who are still in the early stages of your brand’s sales funnel or those who are already part of your community. This means fun, informative and engaging content that will drive desire to become a customer or engender brand loyalty in existing customers. Videos that support conversion efforts—e.g., instructional guides or product demos—usually work better on your website or YouTube channel.

Keep it Short

It’s important to not overstay your welcome, and by that we mean identify the story you need to tell and make that point quickly. Long, drawn-out videos tend to not be watched to the end because the audience gets bored.

At SOMO, our sweet spot when it comes to length is five to 30 seconds. This is partly to do with the idea that online viewers have short attention spans. Anything longer than one minute and the viewer is unlikely to finish watching, therefore missing your climactic call-to-action.

Do it Often

With any form of content marketing, consistency is key. A regular content posting calendar is vital to sustained success. Different social channels need different release schedules as their users have different behaviors for when and how often they are on the platform.

That spectacular 450 percent boost in Instagram followers we achieved for Cleanblend didn’t happen overnight. It was a cumulative increase that resulted from posting new video content consistently, and our most recent post helped the company reach a milestone of 10,000 followers.

Collaborate for Success

No digital media agency has one person do everything. It’s always a team effort, which is how the best input from multiple experts can create consistent winning creative content. Not every piece will be a win, but by gauging the perspectives of many you will have significantly more successes than failures.

When you’re aiming for a consistent cadence, it’s tempting to keep input from managers or clients to a minimum. But their feedback is critical to ensuring that each video engages the target audience, so you need a review process that isn’t a time-drain for either party and helps eliminate costly miscommunications.

Also–one of the interesting methods for building an audience is to look to other sites or pages that are producing content similar to yours, but not directly competitive. By reaching out to these organizations and releasing content for both audiences, both benefit. You can easily grow your traffic, and therefore revenue, by a mutually beneficial partnership.

 

Are you using these social media secrets to success in your marketing plan? Make sure to discuss with your Digital Media Agency the strategies being used to engage with your clientele.

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Advertising, Video Marketing

A Teenager Turned a $500 Video Ad Into $7 Million

17-year-old Tamir Vigder is interested in a few things outside of growth hack marketing, but not many. Running his marketing firm Tukushor in Australia keeps him pretty busy. Especially when Silicon Valley heard of his recent success. That’s where Inc

The “Growth Hack” Idea

HashChing, a mortgage rate negotiator also in Australia, was looking for a more efficient way to generate leads that would convert to revenues. Tamir opted to contact the CEO of HashChing directly to learn more about the company itself, and then turned in twenty different “growth hack” ideas in a week. Other competitors turned in a quarter of that.

The first idea, and the reason for this post, is that Tamir first suggested shooting a YouTube parody of the ’09 recession film, The Big Short with a link that would then redirect viewers to HashChing’s website. With only a $500 budget video HashChing hit paydirt.

Results

Within 24 hours, this video went viral on YouTube, and the startup generated $70 million in new loan applications, which directly converted into $7 million in new loans.

News of this success spread, which brought additional focus to the company–and to Vigder, who now has Silicon Valley startup investors interested in placing a $500,000 seed investment into Tukushor. With that capital, he plans to move to the U.S. to expand his business globally.

Reality

This situation isn’t totally unique. Large corporate brands throw money at a variety of ideas, including video marketing, all the time. They achieve success with the numerous hits using different tactics. Where this gets to be unique is with Small Businesses that are trying to stretch every penny of their marketing budgets.

Using This to Your Advantage

Customers ask us all the time how they can use inbound marketing principles to bring in more revenue, without needing tens of thousands of dollars to do it. Each of our individual service offerings have transparent pricing listed right on the page. No matter what you’re looking for, we can help you achieve greater results.

Make sure the strategy fits your budget. Talk to your Digital Media Agency about getting the most out of yours.

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