Using Remarketing for Lead Nurture After Successful Lead Generation

Using Remarketing for Lead Nurture After Successful Lead Generation

Marketers are often responsible for generating leads, but can They also help move those leads down the sales funnel? If the goal is lead generation, ensuring the highest quality is the primary objective. Many companies and marketers use paid media campaigns to help generate leads through a variety of sales funnel tactics. However many of … Continue reading Using Remarketing for Lead Nurture After Successful Lead Generation

How SEO Specialists Can Make Organic & CPC More Efficient

How SEO Specialists Can Make Organic & CPC More Efficient

Clients sometimes ask me, "Why should I run a PPC campaign alongside a keyword I rank for in my search results?” While inbound, organic search will always by the most efficient form of web traffic to your website--as well as the reason why Search Engine Optimization (SEO) is a multi-million dollar industry--there are also strategies for traffic growth that point to using Search Engine Marketing (SEM) to augmented your organic search traffic results.

JP Morgan Chase Erased 98% of its Ad Network With No Impact on Results

JP Morgan Chase Erased Over 98% of its 400,000 Website Advertising Network With No Impact on Results

There is a curious situation that is rocking some circles of the digital marketing industry right now. In response to offensive or obscene content accidentally having their brand advertised in conjunction, JPMorgan Chase has dramatically downsized their approved websites for advertising and YouTube channels that are approved to show their ads. For some industry vernacular, this … Continue reading JP Morgan Chase Erased Over 98% of its 400,000 Website Advertising Network With No Impact on Results

A Teenager Turned a $500 Video Ad Into $7 Million

17-year-old Tamir Vigder is interested in a few things outside of growth hack marketing, but not many. Running his marketing firm Tukushor in Australia keeps him pretty busy. Especially when Silicon Valley heard of his recent success. That's where Inc The "Growth Hack" Idea HashChing, a mortgage rate negotiator also in Australia, was looking for a more … Continue reading A Teenager Turned a $500 Video Ad Into $7 Million