The 4 Most Important Ranking Factors, According to SEO Industry Studies

Ranking factors are very important for the success of your website, and they are very effective too. There are many ranking factors that you can find online, but not all of them are applicable and useful. However, these four ranking factors can make miracles for your SEO strategy! When you want to optimize your website, is important to consider ranking factors if you want to be updated to nowadays SEO strategies. With an SEO market that is in constant change, staying informed is the best thing to do. It will help you increase the brand awareness for your website or blog. On the long-run, you will have the client’s database that you always needed to develop a successful professional growth.

The Most Important Ranking Factors Are As Follows:

  1. Content

It is no secret that content is one of the most important ranking factors for some years now. Many SEO specialists are using this factor to increase traffic and advertising for their website. However, nowadays, the SEO strategies developed beyond the content factor. Keywords are not the focus of SEO anymore, or at least not only them. It is important to add value to your content to achieve the results that you want. Just like in semantic SEO, your content needs to be deep and interesting for many users. To create quality content, you can research what your target audience is researching and build your text from there. Try to answer as many questions as you find online.

Try to write comprehensive content and develop into attractive texts that will answer users’ questions. Wise research on your subject will be very useful to create good content that everyone wants to share. Don’t forget the keywords even if you don’t rely on them alone. Nothing is more efficient than the right keywords placed in the interesting content. The more you write your content, the better you will get at it.

  1. Backlinks

Backlinks are important when you want to increase the ranking of your website. However, over the past years, Google developed a way to separate good links from bad links. Nowadays, you need to develop correct links to access the benefits of this factor. It is very important to create the type of content that people want to read. It is important to share the links and increase awareness. The more people read your content and access your link; the more Google promotes you! This ranking factor is just as important as the content one and even connected with it. Since you can’t have quality links without quality content, is important not to neglect either.

There are two steps that you need to consider, and those are content and promotion! Quality content needs to be advertised, and people will be very receptive to your promotion if they find your text interesting. Another thing that you need to consider is a partnership. Your partners will help you spread the word and reach more customers! Make sure you don’t associate your content with spam links or low-quality links. It can be a fatal mistake and can do a lot of harm to your work.

  1. Mobile-First User Experience

It is a new ranking factor that aroused mainly in 2016 and grew a lot since then. Nowadays many people use their phones to access the internet, and they go to the best websites. Even more, than they use their computers! And if you want your website to have a high ranking, you need to make it mobile friendly. More than 85 percent of websites are mobile friendly, and Google promotes them before any other websites.

You can use the Google search console to see if your website can be mobile friendly if it isn’t already. When you make your website mobile friendly, make sure that it shows the same data as your computer version. It is important as you want your information to reach your target audience in the best form. Also, test your website speed in both versions for accurate quality. The better your website responds to mobile friendly the more clients you will reach with it! Even your audience will lose interest in your website if it is not mobile friendly.

  1. Other Technical Factors

Ranking factors can go on forever and create a very long list. Encryption, H1 and H2 headings and anchor text, are only a few ranking factors that you should consider. Almost half of the most popular websites are based on HTTPS encryption. Even Google admitted in 2014 that HTTPS encryption brings more brand awareness to websites. And significantly it increases their ranking which is the primary condition for a good SEO strategy. Even more than that, websites without HTTPS encryption seems to be unsafe according to Google searches.

A new trend is to have H1 and H2 Headings for a better ranking. Studies show that headings increase the ranking factor a lot if they are done correctly. With Anchor text is important to pay attention not to associate any spam content to your website. Having a quality backlink text is important for the quality of your content which should be original and interesting. Diversity is a good thing to consider when you create your content.

The SEO strategies are in constant development, and they tend to be even more complex as time goes by. And if you struggle with the SEO you can find some affordable SEO services from several companies like Tampa SEO or digital marketing Tampa. Investing in SEO services is simply investing in your future. There is no way to be successful nowadays without the proper SEO strategy! Whatever option you choose to use, don’t neglect or underestimate the power of a good SEO. Chances are it will take some time to see results, but it is going to worth it in the long-run. However, most of these SEO strategies you can develop yourself and get better at it the more you do it.

Author: Rob Sloan

Rob Sloan is an experienced marketer and content strategist with more than a decade of digital marketing, content strategy, and video production experience under his belt. He founded The Contemporary to work with small businesses that needed help breaking into the online marketing world.

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