How Digital Media is Changing Our Creative Future

Media is constantly changing. We see this in the various platforms that are developed to consume media (Netflix, YouTube, Facebook, Snapchat), but it also informs the way that we connect to our audiences. How we engage people that are using these platforms or these different media types is even more important as we look for new methods of marketing in order to keep up.

Over at the Videoblocks Blog, they identified just how rapidly media consumption has changed.

We recently surveyed 3830 creatives from all over world to find out what mediums and types of projects are leading the way in digital storytelling. The data showed a remarkable shift away from traditional formats in the direction of more engaging social platforms…

Survey Insights

There are two major questions that provide valuable insight into where the shift has steered creative media professions when they’ve been leaving the traditional forms of media like Television Advertisements.

What Mediums Are Today’s Creatives Using the Most?

  • 63% – YouTube and Vimeo
  • 50% – Facebook and Instagram
  • 38% – Blogging platforms
  • 37% – Film and television

What types of digital media projects do they make?

  • 60% – Online videos
  • 56% – Website design
  • 49% – Digital advertising
  • 47% – Interactive presentations

Further Research

In addition to the survey of 3,500+ creatives that are creating content on a regular basis for a variety of marketing, advertising, or entertainment distributions, there was a substantial effort in understanding the macro perspective of emerging trends. To achieve this Videoblocks’ data scientists analyzed the search results of those using their content platforms to see how the content choices was also informing this transition.

Two distinct patterns became clear when related search terms were clustered together. We’re calling them “Futurist” (+401%) and “Immersive” (+287%).

Futurist relates to search terms like “technology” and “time lapse,” while Immersive ties to content categories that help bring viewers into the project, like “4K” and “POV.”

Key Takeaway

While not every single creative on the planet is creating more online video content for social media sites, there has been a massive shift in that direction. Marketing agencies should take note of how their colleagues are adapting to this new future where consumers and business development executives want to connect to their customers with video marketing collateral.

If you haven’t yet jumped on board with the modern approach to digital marketing, talk to your Digital Media Agency about what steps you need to take.

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