With so much time being spent on external marketing efforts, we sometimes forget that prospective customers aren’t the only ones that either, A) consume content, or B) need messaging of purpose. While in years past larger corporations would develop internal “Intranets” for organization employees to stay up to date with the latest company news, HR guidelines and policies, keynote presentations, or innovative advances, the modern trend is to apply that concept to multimedia hubs. We think of YouTube as an internet video player for cute animal videos, but what if there was a way to use it for messaging internally?
Why Do You Need A Hub?
A hub is essentially a gathering place or online water cooler where employees can gather at a time that’s convenient for them to engage with your organization’s purpose and culture. Internal media hubs respond to some key organizational needs by helping to promote and develop the connections to your organization and other employees that often goes missing, especially as growing numbers of employees work remotely, in field offices or from home.
A few of the benefits of internal media hubs include:
- Giving employees a voice – Especially important in companies where employees are widely distributed.
- Creating community – Internal media hubs facilitate developing relationships between employees, managers and executives regardless of their location or place on the corporate totem pole.
- Engage over time – Email has a short shelf life; intranet sites tend to be text heavy, top down and boring. Hubs are available over time, across multiple platforms, and provide a more consistent home for your message.
Employee engagement matters when it comes to productivity, quality and several other measurable workplace benefits. A 2012 poll by Gallup indicated that employee engagement resulted in 21% higher productivity, 22% higher profitability, 37% lower absenteeism and 10% higher customer metrics.
Whether it’s learning about events going on around the company, recognizing and rewarding employees for their achievements, or facilitating communication between executives, managers and employees, a hub is a place where those connections and greater engagement can be made.
– via Inc.
There are a variety of systems that could be used, other than YouTube, and your Digital Media Producer will be equipped to answer any questions you have on getting one set up.