Over at HubSpot they like to identify good content resources for marketers to use and share, and this time they found a great one. This graphic comes from HighQ, a software collaboration company that works with a number of Professional Services industries. Here’s what HubSpot had to say:
2016 saw a surge in the popularity of video as a content marketing format. From 360-degree videos to Facebook Live, marketers are responding to audiences’ shorter attention spans by making content more interactive and visual — and it’s paying off.
Video is growing to dominate your audience’s online activity: 78% of people watch videos online every week, and 55% watch videos online every day. If you don’t already have a video marketing strategy in place for your website and social media, you’re missing a tremendous opportunity to reach and engage with your audience.
HighQ created the following infographic that illustrates why 2017 will be the year of video marketing. Learn about just how many videos are watched on social media every day (hint: it’s a lot) and how other marketers are using video to achieve their goals.
If these statistics shock you, or if you think you need to jump on board the video marketing train, be sure to contact your Digital Media Producer and see what services you may need to take full advantage of this online video revolution.