With the varied content platforms and myriad of devices we use to connect to said platforms, sometimes it becomes difficult to tell which is true: Are we watching TV on YouTube or are we watching YouTube on TV? Think With Google came out with a great infographic to break down the situation.
Viewers are curating their own content streams, with no care for labels like “digital,” “broadcast,” “cable,” “smartphone,” or “television.” They cast YouTube to their TVs and watch TV programming on YouTube. For them, combining TV with YouTube yields better entertainment. Could it yield better results for your brand, too?
If these statistics shock you, or if you think you need to jump on board the video marketing train, be sure to contact your Digital Media Producer and see what services you may need to take full advantage of this online video revolution.