HubSpot loves their content marketing infographics, and we love it when they highlight the benefits of video marketing. Here we’ve got a match made in heaven from Hyperfine Media, a UK Video Production firm. The key stats we find most informative are:
- Video in an email leads to a 200-300% click-through-rate increase.
- Real Estate listings that include a video receive 403% more inquiries.
- Enjoyment of a video ad increases purchase intent by 97%.
- 59% of Executives would rather watch a video than read text.
HubSpot had this to say about the statistics:
As marketers find more innovative ways to grab people’s attention, video has become a meaningful part of the strategic marketing conversation.
Video is no longer an “up-and-coming” marketing tactic — it’s here, and it’s a powerful way to communicate your brand story, explain your value proposition, and build relationships with your customers and prospects.
And the most recent statistics show it’s working quite well. Did you know, for example, that including video on a landing page can increase conversion rates by 80%? Or that 92% of mobile video consumers share videos with others?
To learn more about how video marketing can help convert customers and increase interaction with your brand, check out the infographic below from Hyperfine Media. It breaks down 31 compelling video marketing statistics into five categories: conversion rates, video users, user interaction, spending, and content.
If these statistics shock you, or if you think you need to jump on board the video marketing train, be sure to contact your Digital Media Producer and see what services you may need to take full advantage of this online video revolution.